What is a blog?

A blog, short for web log, is a specialized site that allows individuals to post articles, stories, news and other forms of content. In many ways, blogs are like public journals where individuals or companies publish original content related to their interests or industry on a regular basis.

Blogs are one of many Web 2.0 technologies, and as such they encourage social interaction; readers are encouraged to comment on blogs they like, share them with friends, and subscribe to new updates with a type of RSS Reader.

Blogs are a beautiful thing, but they really do require research, skill, and dedication. This section of our website will explore the fundamentals about blogs and tips for how to blog effectively.

Should I blog?

Let's rephrase this question: are you worth listening to?

• If you feel that you or your company has something to say, and enough of that something to say it every day (or at least, multiple times a week), then blogging may be for you.

• If you're confident you're your company can contribute relevant, reputable, informative and interesting information content on a consistent basis, then blogging may be for you.

• If your company nestles into a niche so specific that you can only talk about your products or services for an hour, reconsider investing time and money into a blog.

The whole purpose of a blog is to update it frequently with fresh, topical information. If you can't do that, don't worry about it - but won't waste time trying to, either.

When should I blog?

As often as you can! Here are some opportunities and events you can turn into interesting blog posts:

• When you launch a new product
• When you offer a new service
  
• When you add a new feature to your website
• If you bring on a new member to your team
• If you are recognized for an achievement or award
• If you have a personal opinion to a recent development in your industry
• If you have invaluable advice about an industry topic

How can I get comments on my blog?

There is no quick fix to this one! But here are some tips on how to encourage people to first come to your blog, and second, to share a comment.

• Write interesting blogs that attract readers.
• Share your articles across the web by optimizing them for search engines and by posting them on social media platforms.
• Share your articles with a receptive audience.
  • You can locate a receptive audience by monitoring conversations on Twitter or participating in relevant Facebook groups or fan pages.
• Be engaging, prompt, and thoughtful when it comes to actual reader interaction.
• At the end of your blog post, consider including a call to action:
  • ex: "Share your personal experience below!" or "Do you agree with my point of view?"
  • Respond to comments as they appear.

Now that you have answers to some important blog questions, learn more about how to write effective blogs.