Facebook 101

Facebook first launched as an official website in February of 2004. In just seven short years Facebook has grown and as of January 2011, the site boasts a total of 800 million members. Key management personnel comprise of Mark Zuckerburg (CEO), Chris Cox (VP of Product), Sheryl Sandberg (COO), and Donald E. Graham (Chairman). As of April 2011, Facebook employs 2,000 people with offices in 15 countries.

Facebook has surpassed and survived where other social communities like MySpace and Friendster have failed. Staying relevant and managing their website opened Facebook to new markets in advertising and business. Facebook is an open platform for everyone and anyone with computer access. As a business, the question is, how will you utilize this free social media tool?

Are you serious about leveraging Facebook as a marketing strategy?

Hudson Horizons employs a team of Facebook experts to provide regular consulting and management services for all your social media questions and needs.

Do you know the rules?

No, not Facebook policy rules (which of course every account member should abide by) - but the rules of how to properly engage your consumer. The possibilities with Facebook reach far and wide but every business needs the guidance and understanding to successfully build their brand. An example of good practice would be to create a relationship with consumers by developing both the image and voice of your brand. Many small businesses often make the mistake of broadcasting promotions and product news instead of interacting. Is your business educated in the rules of Facebook dialogue?

Promoting your business and brand through Facebook Ads can help increase your fan base, page visits, and improve your online presence. What can a "thumbs up" do for your business?

"People are making 500 billion influence impressions on one another about products and services every year."

What are influence impressions exactly? An impression is used to describe the value behind impact from a particular advertising or marketing distribution. An influence impression describes how members of social networks are affecting these values.

Learn more about Hudson Horizons' Facebook Marketing Services here.