Google AdWords is Google's Pay-Per-Click (PPC) program that allows advertisers to create ads and have them displayed on Google search engine result pages (SERPs) when corresponding keywords are entered by a user.
Elements of an AdWords Advertisement
- A title as anchor text with a link to your website
- A brief description of your service or product
- Your homepage URL text
Example of an AdWords Advertisement
Digital Cameras on Sale
Professional digital cameras
Up to 75% off! Limited time!
www.ExampleSite.com
How does Google AdWords work?
The AdWords platform creates PPC advertisements that are displayed on a search engine result page (SERP) with correlating keywords.
- Create a Google AdWords account.
- Define the keywords most relevant to your objective.
- Bid on the keywords that fit your goals and your cost-per-click budget.
- Create various PPC ads so that you can test the successes and failures of each keyword and body text.
- Pay the predetermined fee when a browser clicks on your link.
- Get instant, interest-driven traffic to your website.
Now that you know what Google AdWords is and how it works, learn more about how can Google AdWords help your company.
