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e-Marketing and Internet Marketing Services

What is Google AdWords?

Google AdWords is Google's Pay-Per-Click (PPC) program that allows advertisers to create ads and have them displayed on Google search engine result pages (SERPs) when corresponding keywords are entered by a user.

Elements of an AdWords Advertisement

  • A title as anchor text with a link to your website
  • A brief description of your service or product
  • Your homepage URL text

Example of an AdWords Advertisement


Digital Cameras on Sale
Professional digital cameras
Up to 75% off! Limited time!
www.ExampleSite.com

How does Google AdWords work?

The AdWords platform creates PPC advertisements that are displayed on a search engine result page (SERP) with correlating keywords.

  • Create a Google AdWords account.
  • Define the keywords most relevant to your objective.
  • Bid on the keywords that fit your goals and your cost-per-click budget.
  • Create various PPC ads so that you can test the successes and failures of each keyword and body text.
  • Pay the predetermined fee when a browser clicks on your link.
  • Get instant, interest-driven traffic to your website.

Now that you know what Google AdWords is and how it works, learn more about how can Google AdWords help your company.