Online Press Release Distribution Services
There are various online channels through which you can distribute your press release. After the actual process of writing an authentic, informative, newsworthy press release, adequately distributing your copy is just as important; a well-written press release is useless unless it's actually discovered and read!
Professional press release distribution services are the perfect solution to this dilemma - you provide the copy, they provide the circulation. Here's a brief overview of the most popular press release distribution services on the web today. Many of them offer free memberships as well as fee-based packages, but the benefits-such as increased visibility and wide distribution-are well worth the investment.
PRWeb.com
PRWeb.com was established in August 1997, making it the first free online news distribution service. This website tackles the art of distribution through four channels: through their own website, through search engine submission, syndicated news feed (RSS) and email distribution.
PRWeb press releases are accompanied by extensive statistics which allow users to follow the progress of their press release, track its visibility on the web and gauge success with the service. Statistics include details of full-page reads, headline impressions, trackback submission, podcast download, and much more.
Posting press releases is free, but members can also pay a $30 fee for each press release for sponsored-level status, meaning they rotate in prominent places on the PRWeb.com homepage for a certain period of time.
i-Newswire.com
i-Newswire offers users two different types of press release packages to members: the Free Press Release, which doesn't cost a dime but is ad-supported, and the Featured Press Release, which is $25.
Free Press Releases undergo "basic distribution," exposure to unlimited 3rd party portals, the inclusion of a personal website URL, but operates on a first-come-first-serve basis.
The Featured Press Release is included in "premium distribution," exposed to unlimited 3rd party portals, not supported by ads, and can be customized with a business logo, photo, website URL, highlighted text. Premium press releases also are guaranteed inclusion on top press release websites.
i-Newswire does not track metrics, however; they "have no way of knowing who accesses the releases and we do not track them."
TransWorldNews.com
TransWorldNews.com offers single news release distribution services as well as unlimited news release distribution packages. Members can choose between traditional online press release distribution via Internet channels and upgraded distribution to print newspapers, magazines, as well as radio and television stations.
Press releases distributed by TransWorldNews.com are indexed in popular search engines including Google, MSN, Yahoo, Ask and more; the distribution service also incorporates social bookmarking and social networking technologies, including the ability to share press releases on Digg, Facebook, LinkedIn, Newsvine, Reddit, StumbleUpon, Technorati, Twitter, Yahoo Buzz and more.
