Social Media Optimization

What is Social Media Optimization or SMO?

Social Media Optimization (SMO) is the process of optimizing your company's social media marketing campaign and overall presence on the web. Active and attentive social media optimization can help you and your company:

• engage target audiences
• increase visibility
• drive traffic
• boost sales

SMO vs. SEO

Search Engine Optimization (SEO) is the process of optimizing your website content, Meta data, title tags, and more, so that each page can be easily, quickly, and appropriately indexed by search engines. The main targets of your SEO efforts, therefore, are search engines.

But Social Media Optimization is geared towards making your website, message and content easy for people to access, understand, and share with others. The main targets of SMO efforts, therefore, are people.

Or to put another way: your audience!

This means that your SMO efforts will require a personal touch and a friendly tone... as opposed to code and tags.

The goal of SMO

A main goal of Social Media Optimization is to generate success by stimulating social buzz about your website through a variety of social media marketing channels, services and platforms. These include:

• social networking websites
• microblogging platforms
• blogs
• vlogs
• message boards / forums
• RSS feeds
• third-party applications or widgets

Visit our Internet Glossary to learn more about similar forms of optimization, such as SEO.

Now that you know more about what social media optimization is, learn why it's important, and how social media optimization can help your company.