Content development is a term used to describe the research, organization, drafting, editing and publishing of information on websites. This content ranges between straight-forward text to images, charts, audio files, video clips, and various other mediums.
How to Approach Content Development
1) Have a clear understanding of your target audience.
- Put yourself in the mind of the people you hope to reach.
- What keywords and keyword phrases would they use to find your service or products?
2) Define Primary Keyword Phrases.
- Take your keywords and keyword phrases from step one and choose the ones that best reflect your objectives and audience.
- Integrate these phrases as many times as possible in your website content and Meta data, but be sure the content flows and doesn't sound spammy.
- Get your point across; get your keyword phrases in the content; do not keyword stuff.
3) Put Keywords, Creativity, and Effort into your Title Tags.
- Title tags appear as the page heading at the top of the browser window.
- They also appear in the SERPs when your content matches a particular search query.
- When crafting title tags for your webpages, remember to create unique title tags that are relevant to the content on that page.
- Duplicate title tags are useless, and could in fact cause search engines to skip over some pages, thinking they're duplicate content, too.
4) Take Advantage of Alt and Title Attributes
- Alt attributes are the text that appears when you hover over an image on your page. Take the time to incorporate relevant keywords for added SEO.
- Title attributes are the text that appears when you hover over a link on your page. Take the time to incorporate relevant keywords for added SEO.
Now that you know about content development, learn about integrating your content into a proper directory structure.
