Click-Through
Definition: A click-through refers to the number of times a browser "clicks-through" a paid advertisement link to the corresponding
website.
These paid links are part of Pay-Per-Click campaigns like the ones generated by Google AdSense. The higher the number of "click-throughs" advertisers generate, the more money they make.
See also paid search and Cost-Per-Click.
Want to learn more? Read our blog about e-Marketing.
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