Google Product Search

Definition: Google Product Search, formerly Froogle, is Google's product comparison search engine that allows users to shop for and compare products.

When users enter key terms in the search box, a SERP specifically with product listings is generated. When shoppers click on product link, they are directed to the corresponding e-Commerce website that retails that product.

Online sellers can upload their products to Google Base and have their items come up in Google Product Search listings for more exposure online.

See also vertical search.