Incentivized Landing Page

Definition: In reference to facebook fan pages, an incentivized landing page refers to a specific tab that people who aren’t already fans will be directed to. On this page, your company should offer something in return for the person ‘liking’ your fan page. For example, your landing page can tell users that by clicking the like button, they will receive an instant coupon, discount, or even product, depending on the size and nature of your company. Check out this example of an incentivized landing page to get a better understanding of this concept.