Online Reputation Management

Definition: Online Reputation Management is executed to ensure that the image of a particular brand on the Internet remains positive. Search Engine Results Pages or SERPs are monitored with the hopes of suppressing negative mentions.

It is the process of monitoring the general opinion of your brand or image and responding to these opinions to positively manage content. Reputation management is a component of eMarketing.

ORM is also made up of a variety of components that all work to uphold and protect the positive brand image of a product, person or business. Effective Search Engine Marketing contributes to improving your brand by driving traffic to your business.