Back to Definitions SERP SERP (is an acronym for Search Engine Result Page. It refers to the page generated by a given query in a search engine. For example, if you enter "digital camera" into a search engine, the list of links and websites you are taken to is that keyword's SERP. The order in which websites are ranked on SERPs varies based on search engine algorithms, link popularity, website traffic and other various factors.

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