Social Media Optimization

Definition: Social media optimization (a.k.a. SMO) is the process of optimizing your company's social role on the web in order to increase business, boost sales, and enhance visibility, traffic, and overall web presence.

SMO differs from SEO in that the underlying goal of SMO is to generate company awareness from channels other than search engines. SMO seeks to generate company success by stimulating a social buzz about your website through a variety of social media tools, services and platforms.

Some of the most popular methods of SMO include content distribution through blogs, vlogs, social networks, RSS feeds, and third-party applications or widgets.

See also social media.