Marketing and Advertising
Before you can get on the road to great content, we believe that it’s in every business’ best interest to develop an article development strategy. We think of it as a roadmap. We find that clients come to us because of a failed experience with another web agency. This experience was one that either didn’t involve a strategy, or didn’t have the correct strategy.
Imagine being lost in the woods with a map that’s illegible. You see the light far in the distance, but you can’t seem to figure out how to get there. Hudson Horizons believes in providing a strategy that will help clients reach that light.
An article development strategy is a vital step in the content development process. When crafting a strategy for your content, you need to ask yourself, what will you write about? How often will you publish content? Will readers find any value from your content?
The fact of the matter is getting visitors to your website is only half the battle. The other half is keeping visitors engaged. First impressions work the same way on the internet as they do in real life. If readers don’t like what they see on their first visit, chances are they won’t come back for a second visit.
The content development team at Hudson Horizons works with each client to produce an effective article development strategy. We take pride in learning about your industry. Through extensive research, our team formulates topics aimed at increasing user engagement. Simply don’t have the time to write and optimize articles? Relax, we’ll do it for you!