Marketing and Advertising
Since its introduction in the early 90’s, blogging has become a mainstream tool for creative writing. Today, if you are an active internet user, chances are you already follow at least one blog. As personal blogging evolved into business blogging, marketing experts have highlighted the benefits of company blogs. As internet marketing professionals, we offer blog management services because we too believe in the benefits blogging can have for your business.
So, what are the benefits of blogging? Perhaps the better question is what aren’t the benefits of blogging? The truth is, there are tons of reasons why your business should have their own blog. For starters, a blog helps you build company awareness as people discover your content. Other benefits include:
Contributing to industry discussion is crucial. Publishing blog posts about topics in your industry will present you as an expert or authority. Not only will you gain followers, less knowledgeable people in your industry will value your information. Blogs can leverage your authority into business leads.
Blogs encourage users to share and comment on blog articles. Readers can even subscribe to their favorite blogs through an RSS feed that emails them your newest blog content. Share content and create a buzz about your brand.
Great SEO capability
Search engines give more authority to blogs rather than company websites because of the fresh content associated with blogs. Google LOVES fresh content. Blogs are seen as user-generated thoughts whereas company websites are seen as promotional efforts. The nature of blogs, as a source of information, makes it easier for companies to rank on search engines - given the fact that companies are blogging at least once a week, if not more.
Increase in website traffic
With the strong SEO capabilities of a blog, it’s inevitable that your website will receive an increase in traffic. As your website increases its ranking on search engines, the amount of clicks will increase. Since the amount of traffic on your site is increasing, you better your chances of sales.
There are quite a few blog applications for companies to get started with blogging, but a custom blogging platform will give your business a more tailored solution for your blog content. Our custom SEO-friendly content management solution not only acts as a convenient means to writing and publishing content, it also allows for easy search engine optimization practices.
Hudson Horizons offers blog management services to clients in a variety of industries. We realize company blogging is time consuming. Our team of professional bloggers are experts in research and are well-versed in writing original content related to our clients’ industries. In addition to our expert research ability, our writers are experienced in SEO practices as well as content optimization. Not only will we produce great content for your website, we will also make sure it gets seen!