Marketing and Advertising
Press Releases and Distribution
We believe that no matter what industry your business is in, your clients should know more about your business’ developments. Press releases have tons of benefits, but the utmost goal of a press release should be to keep potential customers updated on what your company is doing or has done. By educating potential customers on company news, you present yourself as a trusted authority.
In addition to informing the public of company developments, press releases also have other marketing benefits.
The good thing about press release distribution services is that more often than not, they are fast and free! Who doesn’t like free exposure? Companies can use this to share real-time developments while establishing a presence on the internet.
When submitting a press release to a distribution service, you have the ability to target your audience by choosing the most relative category. Therefore, the readers actually care about what your company’s news because they are enthusiasts of your company’s industry.
Acquiring credible backlinks is arguably the most influential aspect of SEO. The more inbound links your website can get from authoritative websites, the better.
Better rankings on search engines
As you’re getting credible backlinks with a higher distribution rate, each press release you submit betters your chances of ranking better on search engines. The key here however is to submit the most valuable news about your company. Your goal is to increase awareness by spreading value.
With each new press release, as more consumers begin to receive new information about your company, the more they become confident in the services you offer. Effective press releases can turn leads into clients.
Crafting an effective press release is meaningless if you don’t know where to publish it, right? Hudson Horizons boasts a content development team with a wealth of press release experience. Part of writing an effective press release is knowing the right outlets to distribute it. From drafting press releases to choosing the right channel for submission, the team at Hudson Horizons uses their trusted expertise to take full advantage of the benefits of press release submission and distribution.