Samantha Pena

August 27, 2014

In our tech-obsessed world, we are seeing a rise in consumers’ adoption of mobile, with over 100 thousand mobile device sales by the end of last year. Consumers are not only using their mobile devices as their primary means of information and entert

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Samantha Pena

August 20, 2014

In an age where brands are competing with news outlets as consumers’ main sources of information and entertainment, creating and publishing unique content is becoming an important way to remain relevant in today’s fast-paced society. However,

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Chelsea Kelsey

August 15, 2014

Email newsletters are a great way for businesses to build trusting relationships with their target audiences, and if promotional content is included, they can also increase revenue. The major key to enforce the benefits of an email newsletter is making su

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Samantha Pena

August 13, 2014

Regardless of whether you’re a new business or your business has been in operation for over ten years, any business worth its salt knows that success hinges on a solid plan. After all, a business can only exist after careful financial planning and p

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Chelsea Kelsey

August 08, 2014

Last summer, Twitter came out with a feature called Twitter Cards. The feature is used by brands like Priceline, Angry Birds, and Foursquare, and is proving to have remarkable potential for marketers and developers. But, what exactly is a Twitter Card? T

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Samantha Pena

August 06, 2014

Have you noticed how brick-and-mortar businesses are beginning to incorporate online strategies into their offline marketing to encourage more social media or website traffic? For example, just this weekend alone, I saw a pizza parlor with a sticker on it

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Samantha Pena

July 30, 2014

As of July 2014, Buzzfeed and Upworthy are the top two most popular viral websites, according to national and global traffic ranking. Considering that both sites began as small startups competing against large news conglomerates, it’s pretty impress

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Chelsea Kelsey

July 25, 2014

Conversion Rate Optimization (CRO) has the ability to be a great addition to any company’s digital marketing efforts when done the right way. CRO is the process of optimizing your sponsored search ads, landing pages, and overall website design in or

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Samantha Pena

July 23, 2014

When it comes to the online world, there is no site more powerful than Google. With over 2 billion daily searches and a 78 percent share of Web search volume worldwide, Google is clearly consumers’ number one search engine choice, outranking Yahoo a

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Samantha Pena

July 16, 2014

Like this, tweet that, share this post. Regardless of whether we are surfing the Internet or going about our real life, we see and use this new lingo everywhere, thus indicating how much social media impacts our day-to-day lives. However, the influx of so

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