Samantha Pena

January 20, 2015

Just yesterday, Google began sending out mass warnings to businesses who own sites that are still not mobile-friendly. Is this a friendly little PSA from Google confirming that mobile usability is already a ranking factor, or *gasp* is it a warning that...

Read More

Samantha Pena

January 13, 2015

Let’s get real for a second and talk about millennials. More specifically, let’s talk about how you can market to millennials, because they’re quite tricky to understand and elusive to reach. Born between 1981 and 2000, they grew up jus...

Read More

Caitlyn Kneafsey

January 12, 2015

"Have you checked the SEO?” “Is the SEO updated?” “How’s the SEO doing?” If you’re working in marketing, I’m sure you’ve heard questions like this in a meeting or two. SEO is a phrase that is constantl...

Read More

Samantha Pena

January 07, 2015

For anyone paying attention to changes in the tech and online industry, 2014 was a big year for digital innovation. Companies like Apple and Android introduced smart gadgets, ringing in a new age of wearable technology. Sites we know and love so well &...

Read More

Caitlyn Kneafsey

December 30, 2014

It’s safe to say the pound symbol (#) has made its comeback. Instead of just being a button on a telephone, the pound sign is now commonly referred to as the hashtag. Whether you see it on social media or hear it on television, hashtags are common i...

Read More

Samantha Pena

December 10, 2014

Here’s a head-scratcher for you: You’re getting a lot of traffic on your site, but you see that your bounce rate is astronomically high. A lot of people are leaving your site, and you’re stumped as to why. Sometimes, a couple of factors...

Read More

Samantha Pena

December 03, 2014

I have a confession to make. I hate shopping and I avoid the mall during the holiday seasons like the plague. There's just something about the rush of holiday shoppers, the jostle to the cash register, and dark spaces that smell overwhelmingly of perfume...

Read More

Samantha Pena

November 25, 2014

There’s Black Friday and Cyber Monday, but have you ever heard of Small Business Saturday? Well, it exists. Are you ready for it?  Held the Saturday after Thanksgiving, the day was ironically created by credit card giant American Express in 20...

Read More

Samantha Pena

November 19, 2014

For all of you who don’t keep your ear to the proverbial Google ground, eager to learn of any new updates or product launches from the ultimate Web master itself, you may not have heard of Inbox, Google’s latest and greatest. Inbox is a mobil...

Read More

Samantha Pena

November 12, 2014

Content is currency these days, and attempting to survive in the online world without evergreen blogs to draw more eyeballs to your site is a little akin to owning a bank account with nothing inside it. Therefore, provide value to your customers by writin...

Read More
Loading...
View More
Scroll to top