Samantha Pena

November 25, 2014

There’s Black Friday and Cyber Monday, but have you ever heard of Small Business Saturday? Well, it exists. Are you ready for it?  Held the Saturday after Thanksgiving, the day was ironically created by credit card giant American Express in 20...

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Samantha Pena

November 19, 2014

For all of you who don’t keep your ear to the proverbial Google ground, eager to learn of any new updates or product launches from the ultimate Web master itself, you may not have heard of Inbox, Google’s latest and greatest. Inbox is a mobil...

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Samantha Pena

November 12, 2014

Content is currency these days, and attempting to survive in the online world without evergreen blogs to draw more eyeballs to your site is a little akin to owning a bank account with nothing inside it. Therefore, provide value to your customers by writin...

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Samantha Pena

November 05, 2014

You ever hear that business mantra, “It’s all about location, location, location”? Well, I’m here to tell you that it’s true. Last week, I talked about how to clean up your backlinks in order to avoid any Google penalties. T...

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Samantha Pena

October 28, 2014

Has your site seen a severe drop in rankings almost overnight? Or your site has disappeared from search results for the keywords you’ve always appeared for? Then you’ve probably been hit by Penguin 3.0, Google’s latest algorithm change s...

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Samantha Pena

October 22, 2014

With the holidays fast approaching, is your e-commerce site designed and optimized for conversions? Implement these six tricks to improve your e-commerce site and increase your online sales.  Trick 1: Optimize for mobile Mobile optimization is one...

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Samantha Pena

October 15, 2014

There are two types of SEOs: the white hats and the black hats. Today, we’re going to talk about black-hat SEO, which if you haven’t already guessed, is the kind that will get your site penalized.  Although optimizing your website is nec...

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Samantha Pena

October 10, 2014

Need a mini-marketing lesson? Google’s got you covered.  Just yesterday, Google rolled out a new iOS app called Primer, a sleek-looking mobile app aimed at teaching startups the fundamentals of online marketing without them having to read thou...

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Samantha Pena

October 07, 2014

Your website has one main goal: to generate more leads and customers. But you have one big problem: your website isn’t doing that. What could possibly be the problem?  These days, it’s harder to grab consumer interest right from the get...

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Samantha Pena

September 30, 2014

Have you ever read a book so good that the story has stayed with you, even to this day? That’s what good advertising should do: tell a story worth remembering. Because of the staggering amount of businesses out there advertising their products and s...

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