Samantha Pena

February 27, 2015

If you're reading this blog, you probably already know why your business needs a Google+ page, so there's no need to rehash that topic. Instead, let's talk about how to leave reviews on Google business pages.  Whether you directly ask...

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Samantha Pena

February 26, 2015

These days, it’s pretty much a no-brainer for businesses to claim – at the very least – a Facebook, Twitter, and/or LinkedIn company page. A strong social media presence can not only help build your brand but may also start affecting you...

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Samantha Pena

February 19, 2015

So you’re in the market for a new website – or you have a website and you’re wondering what to do with it.  How do you know a) what makes a website great and b) how to use your website to get more leads and customers? It’s tr...

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Caitlyn Kneafsey

February 17, 2015

Since launching in 2010, Instagram has grown into one of the leading social media platforms. With over 300 million active users, as well as 70 million photos and videos shared daily, the app has an immense amount of potential for brands. Instagram for Bu...

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Samantha Pena

February 13, 2015

What if I told you that tweets will now start appearing directly on Google’s search results page? Well hang on to your hats, ladies and gents, because just this week, Google announced that they’re partnering with Twitter to do just that. Now...

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Caitlyn Kneafsey

February 03, 2015

Last week, Facebook announced the launch of Place Tips, a new feature on Facebook for iPhone. What is Place Tips? When you’re out and about, Place Tips uses your location to provide information about nearby businesses, such as restaurants, stores,...

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Rania Eldekki

January 29, 2015

Since launching in 2010, women have dominated Pinterest. Just three years ago, 80 percent of its users were female but studies show the amount of men using the visual discovery site has nearly tripled since then. Women are still Pinterest’s primary...

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Samantha Pena

January 29, 2015

By now, it seems that everyone and their mother have at least one social media account. Now, before you go around saying that social media is so yesterday, hear me out. From the business perspective, the fact that almost everyone has a social media accoun...

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Samantha Pena

January 20, 2015

Just yesterday, Google began sending out mass warnings to businesses who own sites that are still not mobile-friendly. Is this a friendly little PSA from Google confirming that mobile usability is already a ranking factor, or *gasp* is it a warning that...

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Samantha Pena

January 13, 2015

Let’s get real for a second and talk about millennials. More specifically, let’s talk about how you can market to millennials, because they’re quite tricky to understand and elusive to reach. Born between 1981 and 2000, they grew up jus...

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