Chelsea Kelsey

July 25, 2014

Conversion Rate Optimization (CRO) has the ability to be a great addition to any company’s digital marketing efforts when done the right way. CRO is the process of optimizing your sponsored search ads, landing pages, and overall website design in or

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Samantha Pena

July 23, 2014

When it comes to the online world, there is no site more powerful than Google. With over 2 billion daily searches and a 78 percent share of Web search volume worldwide, Google is clearly consumers’ number one search engine choice, outranking Yahoo a

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Samantha Pena

July 16, 2014

Like this, tweet that, share this post. Regardless of whether we are surfing the Internet or going about our real life, we see and use this new lingo everywhere, thus indicating how much social media impacts our day-to-day lives. However, the influx of so

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Samantha Pena

July 09, 2014

In the early days of the Internet, blogging was a hobby you do after work when you have time to spare and blog articles were sources of information secondary to newspapers. Now, however, with over 6.7 million blogging websites and 128 million blog readers

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Samantha Pena

July 02, 2014

As the 2014 World Cup Games rage on in Brazil, big businesses are competing in their own games: which brand can produce the best, most viral advertisement?  Gaining people’s attention can be the most difficult advertising challenge, regardless

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Chelsea Kelsey

July 01, 2014

Google Plus has become the second largest social networking site in the world after Facebook. There are an estimated 540 million users connecting through Google Plus, but that is not the website’s only upside. Believe it or not, Google Plus has a lo

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Jason Tezgerevski

July 01, 2014

When people consume content online, they want something that they can easily scan to get the information that they need as soon as possible. If you are giving your customers a wall of text or pictures that don't provide a concise visual message, you may f

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Chelsea Kelsey

June 27, 2014

 What is it that truly drives customers to read your blogs? Of course a catchy title is helpful in reeling people in, but there’s one more thing that can make or break your blog posts: photos. Photos for blogs can be complicated because you nee

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Samantha Pena

June 25, 2014

Let’s face it: in today’s day and age, most people are completely desensitized to brand messages, and understandably so. People are inundated with advertisements every single day. They see them on billboards and bus stops as they’re comm

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Jason Tezgerevski

June 23, 2014

Your Google+ profile is a powerful device for communicating your identity, success, goals and interests to others. Major industry players now utilize their Google+ profile as a platform to establish their expertise and knowledge in a specified area. By do

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