Samantha Pena

October 22, 2014

With the holidays fast approaching, is your e-commerce site designed and optimized for conversions? Implement these six tricks to improve your e-commerce site and increase your online sales.  Trick 1: Optimize for mobile Mobile optimization is one...

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Samantha Pena

October 15, 2014

There are two types of SEOs: the white hats and the black hats. Today, we’re going to talk about black-hat SEO, which if you haven’t already guessed, is the kind that will get your site penalized.  Although optimizing your website is nec...

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Samantha Pena

October 10, 2014

Need a mini-marketing lesson? Google’s got you covered.  Just yesterday, Google rolled out a new iOS app called Primer, a sleek-looking mobile app aimed at teaching startups the fundamentals of online marketing without them having to read thou...

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Samantha Pena

October 07, 2014

Your website has one main goal: to generate more leads and customers. But you have one big problem: your website isn’t doing that. What could possibly be the problem?  These days, it’s harder to grab consumer interest right from the get...

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Samantha Pena

September 30, 2014

Have you ever read a book so good that the story has stayed with you, even to this day? That’s what good advertising should do: tell a story worth remembering. Because of the staggering amount of businesses out there advertising their products and s...

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Samantha Pena

September 24, 2014

Visualize this: you’re still using an old iPhone that dates all the way back to the pre-flat design iOS, but you’re growing tired of your dinosaur phone and want to upgrade. You’re having trouble deciding whether you should stick with Ap...

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Samantha Pena

September 23, 2014

On Friday, a few members of the Hudson team took on Wallingford, Connecticut to attend the first ever Inbound Encore Conference. Hosted by Impact, an inbound marketing agency and HubSpot partner, Inbound Encore was a day of seminars and listening to some...

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Samantha Pena

September 17, 2014

Building a new website that is fully customized to your business’s goals and audience requires a lot of time, money, and strategy. Therefore, before you kickoff your new website project, make sure to answer these questions so that your team of desig...

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Samantha Pena

September 08, 2014

Most businesses recognize the need for a strong online presence in order to remain visible in today’s digital world; however, having a website is not nearly enough to boost your digital influence. The explosion of the mobile industry has not only co...

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Samantha Pena

September 03, 2014

Have you ever encountered a website so atrocious that you had to close the page? Whether you were frustrated by its functionality or annoyed that you had to click around to find what you were looking for, your bad user experience dissuaded you from explor...

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