By Jason Tezgerevski, Posted in YouTube

Can YouTube videos increase your visibility on search engines? In many cases, the answer is yes. There are a variety of ways that a compelling YouTube video can make it easier for people to find your company online. How does a video on YouTube help your company increase its visibility? Each Video Can Be Indexed On GoogleAny video that you place on YouTube can be indexed and included in search engine results. Therefore, if you have a description that is SEO friendly, those who are searching for what your com... read more.

• May 17, 2013
• 1 Comments

By Derek Whitney, Posted in Search Engine News

How Google+ Can Impact Your SEO & BusinessA current hot topic in the SEO world is undoubtedly Google+. If you think Google+ is just another social network, you’re mistaken! Research has proven that Google+ can increase your online presence both socially and organically. Below are few ways Google+ can impact your SEO & Business collectively.Organic Business GrowthA recent study conducted by Jeffalytics, aimed to test whether or not Google+ actually had an impact on search engine results. During... read more.

• April 26, 2013
• 5 Comments

By Lauren Bozzi, Posted in SEO for Dummies

Search Engine Optimization, otherwise called SEO, was first utilized in the mid 1990’s, and has managed to confuse and boggle Internet users and Web professionals ever since. It was the “Wild West” age of the Internet and with new sites and information springing up daily, search engines needed to improve functionality. Internet users needed a way to find the specific information they were looking for, thus came the establishment of search engine optimization.The Internet is inundated with... read more.

• April 16, 2013
• 5 Comments

By Derek Whitney, Posted in Search Engine News

There are two words that make every Search Engine Optimizer’s stomach turn: Google Update. A new update means that every SEO must check all their back links, making sure they are properly built. Because Google is rolling out a huge update sometime this year, I decided to write an article about all of the major Google updates and give some predications for the upcoming one!Panda Algorithm UpdateOne of the first major updates Google released was the Panda update on February 23, 2011. There were some upd... read more.

• April 12, 2013
• 3 Comments

By Lauren Bozzi, Posted in Online Reputation Management

If you’re a business owner establishing a presence online, it’s likely you’ve heard the buzzwords: reputation management, online brand management, ect. While the Internet is quite possibly the most effective marketing tool, it can also be detrimental without proper reputation management. At Hudson Horizons we provide brand reputation management to a variety of clients, helping them maintain a positive image across the Web.Here are three tips to managing your brand online:Social Media: Soci... read more.

• April 10, 2013
• 0 Comments

By Jason Tezgerevski, Posted in SEO for Dummies

With each new Google update that comes along, it is important to rethink your SEO efforts targeted for ecommerce websites. The overall focus of your marketing strategy should respect Google’s most recent algorithm update and possibly focus away from direct SEO. Below are seven ways to ensure your company remains current and offers a pleasing user experience.1. Diversify LinksAccording to SEOMoz one of the most important things to do this year is to diversify your anchor text. You don't want to focus o... read more.

• April 08, 2013
• 0 Comments

By Adam Smith, Posted in Hudson Horizons

The day has come!!Hudson Horizons is tremendously proud to launch our brand new website! It took many hours of hard work, but we have completed the project and cannot be more excited!Our new website showcases everything from our extensive portfolio to our tremendous team to the many awards we have been honored with!The new site is complete with a robust display of our offerings including design & development, marketing & advertising, our blog, and more! There are also quite a bit of resources to lea... read more.

• March 29, 2013
• 0 Comments

By Derek Whitney, Posted in SEO for Dummies

If you’re new to the SEO, chances are you have probably never heard about the different types of SEO hats. I remember hearing about this for the first time and immediately feeling confused about hats being associated with search engine optimization. My initial thoughts were that all SEO strategies were the same and everyone was required to abide by the same Google rules. Shortly after, I discovered white, grey and black SEO’s and how they could be utilized to enhance search engine rankings.White... read more.

• March 29, 2013
• 0 Comments

By Matt Guzio, Posted in Blogging

Writing a blog can be tough in the beginning, but it's a skill that improves with practice. When writing a blog there are many factors that one should keep in mind. This includes: writing an outline, creating an enticing headline and adding hyperlinks. Here are some other quick tips that will help you become a better blogger: Create an Enticing HeadlineOne of the hardest things to do when writing a blog is creating an enticing headline that will get readers to click on your article. Put a spin on an other... read more.

• March 27, 2013
• 1 Comments

By Matt Guzio, Posted in Facebook

Facebook users are exposed to a wide range of content on a daily basis. Sometimes the content is interesting and compelling, and other times it's downright offensive. Everyone has a few Facebook friends whose posts make you scratch your head and ask: "why?" Regardless of what your friends post online, it's important that you try to be as professional as possible when using Facebook. If you're unsure what you shouldn't post online, here are five things to avoid posting on Facebook. Inappropriate or tastel... read more.

• March 19, 2013
• 0 Comments