By Lauren Litwinka, Posted in e-Marketing

Writing a company press release can be overwhelming if you don’t understand what you’re writing about. Many press releases are rejected from distributors or magazines because they read too much like an advertisement. A good press release is supposed to be, in essence, a newsworthy bulletin about a recent event in your business. My advice is to select a specific topic first, and gather ideas and information on that topic. Keeping a concise focus is essential to keeping your audiences’ atten... read more.

• August 29, 2008
• 0 Comments

By Lauren Litwinka, Posted in e-Marketing

Press releases are a great way to keep your clients and partners up to speed on your company progress, new products, special offers and other related news. But a poorly distributed pres release will do your company no good! Consider submitting your press release to a professional distributing service; it can greatly increase the publicity of your press release and overall content circulation. Below I’ve compiled overviews of two popular press release distributing companies you can access on t... read more.

• August 29, 2008
• 0 Comments

By Lauren Litwinka, Posted in Business Blogging

Business blogging is a fantastic way to leave your customers with a better understanding of your company. It’s also a rewarding experience for the actually bloggers, because they not only learn how to use the technology, they learn how to establish themselves on the Internet with a writing style that is unique and informative. I’m about to dive into different types of blog services your company can use, but before I do that, you might want to check out my tips on how to write credible, crea... read more.

• August 29, 2008
• 0 Comments

By Lauren Litwinka, Posted in Business Blogging

The art of blogging has become a noteworthy characteristic of the Web 2.0 era we have come to know and love. But before I spew more accolades, let’s have a quick lesson in etymology.The term blog is short for weblog. Web + log = Weblog, an online archive of written entries updated frequently (in most cases, daily). The word blog serves as a noun – the actual place where you post (or the individual entry) - and a verb – to blog is the act of posting new content up on the web. Writers who po... read more.

• August 29, 2008
• 0 Comments

By Lauren Litwinka, Posted in In the News

On Tuesday, Steven Musil reported with CNET that popular e-Commerce website Amazon.com is tapping into the social scene with Shelfari. Over the years, we have seen a variety of companies bust out their interactive skills, creating a more dynamic environment where visitors can intermingle with one another. With the purchase of social-networking website, Shelfari, Amazon will be doing just that. While nonspecific social networking websites, like Facebook or MySpace, are great for bringing different kinds o... read more.

• August 27, 2008
• 0 Comments

By Lauren Litwinka, Posted in In the News

On Tuesday, Steven Musil reported with CNET that leading search company Google will be rolling out yet another new feature for its web searches- Google Suggest. The service, which is set to launch by next week, is similar to a suggestions feature that has been used by Yahoo! for quite some time, and, as Musil writes, is currently used by the sleek new search engine, Cuil.com. You’d know it if you saw it- picture a search engine field- you want to do a search for Jennifer Lopez (don’t ask why, i... read more.

• August 26, 2008
• 0 Comments

By Lauren Litwinka, Posted in Social Networking Websites

Ready, set, spell! But first, recall back in January of this year when I wrote about Hasbro, the popular game manufacturer that was looking to shut down the much-admired Facebook application, Scrabulous. Hasbro claimed the interactive crossword game was a clear infringement on its trademarked board game, Scrabble. Okay, so maybe the two were very similar. Still, in my opinion, that was no reason to sue the makers of Scrabulous, Rajat and Jayant Agarwalla of Calcutta, India. Come on, Hasbro. You’re... read more.

• August 26, 2008
• 0 Comments

By Lauren Litwinka, Posted in Ranking and Statistics

On Thursday, Trevor Claiborne posted in Google’s official AdWords blog about some new changes that will roll out in the next few weeks for the popular online advertising service. A few years back, Google unleashed an analytic feature known as Quality Score which worked together with AdWords campaigns. Remember that AdWords is a program that places your company advertisements alongside the organic search results on a SERP (search engine result page). What Quality Score does is rank your textual ad&... read more.

• August 25, 2008
• 0 Comments

By Lauren Litwinka, Posted in In the News

On Thursday, Priyank Garg posted in the Yahoo! Search Blog that in addition to new features implemented in its Site Explorer service, the site is getting an aesthetic makeover to deliver a visually streamlined experiences to users. Site Explorer was launched a few years ago, and since then, like most online services, has undergone several updates to make room for fancy new features. Originally the program was geared towards the giving users a glimpse into the Yahoo! algorithm and web analytics which hel... read more.

• August 25, 2008
• 0 Comments

By Lauren Litwinka, Posted in In the News

On Tuesday, the Associated Press reported that the defense representing Lori Drew is arguing that the charges against her are not adequately supported by U.S. law. Back in 2006, Drew allegedly created a phony MySpace profile she used to harass a former friend of her daughter. The friend, Megan Meier, was predisposed to depression, and as a result of the malicious, repeated verbal assaults, tragically committed suicide. After searching for a legal foundation for the case against Drew, prosecutors in Los... read more.

• August 21, 2008
• 0 Comments