By Lauren Litwinka, Posted in Social Media Optimization
Recently, I had a great phone call with a client in regards to our social media marketing services.We spent a good amount of time kicking around ways to tap into his target audience's conversations, and eventually engage them in relevant discussion topics, and social activities.I see a lot of potential for this particular client to really flourish on social media platforms, particularly Facebook and Twitter. We were having a really great brainstorming session when he asked a stark but essential question:"I'... read more.