Blog Entries for July 27, 2011

By Mary Manzo, Posted in e-Marketing Success

While mobile trends continue to grow, is your business willing to get on board? By 2016, it is projected that cumulative mobile app downloads will reach 48 billion. And the worldwide online app market is expected to more than triple to $25B by 2015. Developing a mobile application to support marketing goals will not only build brand affinity but also create presence in app stores that are now selling products faster than McDonald's is selling Big Macs. Before grasping the immense growth of application... read more.

• July 27, 2011
• 0 Comments

By Zack Levine, Posted in Gadgets and Technology

In 1994, a Toyota subsidiary designed a new type of bar code in order to track car parts called the quick response code. A two-dimensional bar code featuring black modules in a square pattern over white space, the QR code is designed for quick decoding. It can hold text, URLs, links to compose messages, and other data and has much more storage space than the traditional linear bar code. For years, it was a useful but limited tool. With the invention of the smartphone, everything changed. Now, the QR cod... read more.

• July 27, 2011
• 4 Comments