By Yfran Garcia, Posted in Power of Social Media
I wrote an article a few months back that discussed the breakdown of a Klout score. Klout is an online analytics program that attempts to measure a user's social influence. To do this, Klout scans your social media profiles and gives you a score not only based on your level of engagement, but also on how well you influence others. Although the concept sounds like a good idea, social media critics have passed on the idea not only because of the process Klout uses to give an accurate score, but also because o... read more.