By Elysa Vreeland, Posted in Social Media Marketing

A little perspective... When I started here at Hudson Horizons two summers ago I was still an egg on Twitter; Facebook had ONLY 500 million members and two of my favorite social media tools, Pinterest and Instagram were unheard of. My oh my how fast social media has grown, changed and continues to impact the way our world communicates. In summer of 2010 I had no idea what I was getting into and almost two years later, I feel so fortunate as an indecisive English graduate that this industry found me and th... read more.

• June 28, 2012
• 1 Comments

By Lauren Bozzi, Posted in Blogging

At Hudson Horizons we offer a variety of marketing services to help your business gain exposure and increase sales. Internet marketing covers a pretty broad spectrum in terms of which route you can take, but the importance of social media marketing tends to be a bit underrated by many business owners. Fortunately, this article will break down the main benefits of the social media marketing route.   Free advertising: Unlike most advertising strategies, social media marketing is free. But even if it... read more.

• June 28, 2012
• 1 Comments

By Natalie Contreras, Posted in The Future of the Internet

Mimeisthai will surely open your eyes to the whereabouts of today's technology. TED is a worldwide group of conferences, all non-profit, that meet up to share ideas and to promote innovation under the motto "Idea's Worth Spreading". TEDXSydney met at Clemenger BBDO in Sydney Australia where they set up Mimesithai. But what is Mimeisthai? Mimeisthai picks up on trending (verbal) topics within a room full of humans and visualizes them for you. No need to log on and Tweet about it, Mimesithai is alread... read more.

• June 27, 2012
• 2 Comments

By Natalie Contreras, Posted in Hudson Horizons

On Thursday June 21st, we at Hudson Horizons celebrated the Grand Opening of our sweet new office. Many would compare our office to that of Google or Facebook decked out with a custom pool table, flat screen TV hooked up to an Xbox with Kinect, and a mini bar. Our office was filled with our family, friends, and clients who definitely helped us break in the new office. We also had the pleasure of having Saddle Brook Mayor Karen Chamberlain join us for our ribbon cutting ceremony. Nipping into our H... read more.

• June 26, 2012
• 1 Comments

By Adam Smith, Posted in Social Media Marketing

Pinterest has swiftly become the 3rd largest social network with over 17 million users, behind Facebook and Twitter, respectively. Some platforms can be better utilized by some businesses than others. Pinterest is especially suited for businesses that have a creative side or retail businesses that can express their products vividly. Persistence is key, just as with other social media, to both creating and curating content. If a business is creative enough, there is success to be had on this fairly new, yet... read more.

• June 25, 2012
• 2 Comments

By Adam Smith, Posted in Blogging

Bullying has been a growing issue in today's society. Through constant sharing on the social spaces and viral YouTube videos, the issue has been brought to the forefront of our concerns. The Bully Project saw the documentary "Bully" produced last year. The film's message was clear - raise awareness about bullying in schools in an effort to eliminate the issue. But what happens when kids aren't the ones being bullied? That was the case with bus monitor, Karen Klein. Over the last few days, a video of middl... read more.

• June 22, 2012
• 3 Comments

By Lauren Bozzi, Posted in Social Media Marketing

In a world where social media is so crucial to promoting businesses, it's no surprise that the mobile app, Foursquare, has made such a splash. If you're a business owner who isn't familiar with Foursquare, it's not too late to get the ball rolling. Foursquare is a mobile app which enables customers, or players, to check in at various local businesses to earn points, badges and the title of mayor. Because it is a geo-location app, users interact in real time so both friends and business owners can see the... read more.

• June 21, 2012
• 3 Comments

By Natalie Contreras, Posted in Press Releases

"The surest way to arouse and hold the attention of the reader is by being specific, definite, and concrete." -William Strunk Jr. & E.B.White Writing a press release can be a hard task especially if writing isn't your forte. The key to actually getting people to read your press release is to write them in English. Plain old English. Industry lingo can get lost in translation and put your press release in the fast lane to the trashcan. An affective press release has a strong idea with a well de... read more.

• June 20, 2012
• 2 Comments

By Adam Smith, Posted in YouTube

Google's lawyers have given youtube-mp3.org 7 days to comply with their demands of shutting down the site before they file suit against them. YouTube, which is owned my Google, is the largest video sharing site in the world. Many of these videos are music videos that through youtube-mp3.org can be converted into an audio file that is easily downloadable. Youtube-mp3.org is claimed by Google to see 1.3 million visitors daily. The problem exists within the copyright owners. Many of the largest record label... read more.

• June 19, 2012
• 2 Comments

By Lauren Bozzi, Posted in Blogging

Instagram, for those who don't know, is a smart phone application that enables members to share photos with different filters, borders, contrast and focus. It is a social networking app in the sense that it allows shares follows, comments and likes, but it has proved to be just as artistic as it is social. With over 50 million Instagram downloads (partially thanks to its new availability for Android), Facebook hopped on board and bought the company for $1 billion - twice its' estimated worth. It makes sens... read more.

• June 18, 2012
• 0 Comments