By Adam Smith, Posted in Twitter
Every week since December, Sweden Tourism has put a different Swedish citizen in charge of their Twitter account. All was swell and dandy until this week when Sonja Abrahamsson took over the reins. To say the tweets were controversial would be an understatement.
Sweden claims the purpose is to promote tourism, as nothing is more real that its people. Thomas Brühl, CEO of VisitSweden, went on to say about the social media campaign, "No one owns the brand of Sweden more than its people. With this initia... read more.