By Natalie Contreras, Posted in Press Releases
"The surest way to arouse and hold the
attention of the reader is by being specific, definite, and concrete." -William
Strunk Jr. & E.B.White
Writing a press
release can be a hard task especially if writing isn't your forte. The
key to actually getting people to read your press release is to write them in
English. Plain old English. Industry
lingo can get lost in translation and put your press release in
the fast lane to the trashcan. An affective press release has a strong idea
with a well de... read more.