By Adam Smith, Posted in Search Engine Optimization

For years now, innovative search engine optimization (SEO) specialists have been working to get clients to the top of Google's (mostly) and other search engines' rankings. However, due to the mobile boom there is a new sheriff coming to town that is estimated to overhaul SEO in importance and popularity and that would be app store optimization (ASO). The incredible growth of apps has come from the innovations and abundance of mobile devices. In no way are websites a thing of the past, but so many sites and... read more.

• May 30, 2012
• 0 Comments

By Adam Smith, Posted in Pure Opinion

As Summer hits its unofficial beginning today for Memorial Day Weekend, social media will be more popular than ever with kids out of school (more time for posting) and fun outdoor activities that everyone would like to share more than their winter activities of reading books next to the fireplace. Along with all of the increased activity there comes a higher probability that people will pull the ultimate social media no-no's. Not much gets under peoples skin on social media more than these items about to be... read more.

• May 25, 2012
• 2 Comments

By Adam Smith, Posted in Facebook News

Facebook Inc. went public Friday on the NASDAQ Stock Exchange at a price of $38 per share. In less than a week, Facebook's stock price has gone down 15% to $32 a share. As if this is not enough to get Facebook executives' blood pressures up, even after a botched NASDAQ IPO debut, Facebook is now being sued. Facebook, select Facebook executives, and Facebook's IPO underwriters are being sued for supposedly releasing information to only a select few investors. A lawsuit filed on Wednesday seeking class act... read more.

• May 24, 2012
• 1 Comments

By Adam Smith, Posted in Search Engine Optimization

Web traffic is an essential component of having an effective Internet presence. There are currently two efficient options that will drive traffic to a website if they are carried out correctly. Search Engine Optimization (SEO) and Pay-per-click (PPC) are the leading tools for helping a website gain traffic through search engines. SEO is a free mechanism to organically move a website up the search engine's rankings by using SEO best practices for the given search engine's algorithm. PPC is when a website spo... read more.

• May 23, 2012
• 3 Comments

By Yfran Garcia, Posted in In the News

UPDATE, 6/1/12: According to Facebook, GM pulled their Facebook ads because they were unable to run a full page takeover. After asking Facebook for permission to run "bigger, higher-impact" ads, Facebook denied their request. While those who can invest in Facebook are still debating whether or not Facebook has a bright future in advertising, one major issue surrounding the social giant is whether or not their advertising platform is effective. General Motors (GM) made news when they publicly criticized the... read more.

• May 22, 2012
• 3 Comments

By Adam Smith, Posted in SEO for Dummies

Google Penguin, out since April, has been making people scramble ever since its launch to reestablish themselves in the search engine's rankings. There have been extensive changes that caught people who have made their living on search engine rankings by surprise. If you haven't been affected yet, Google has mentioned there will be more updates to come, there are a few things you can do to prevent a significant decline in Google's search results. Analysis In order to be successful with quality link buildi... read more.

• May 21, 2012
• 1 Comments

By Rania Eldekki, Posted in Web Design

If you love infographics as much as I do, you won't want to miss these top four web design infographics that illustrate the anatomy of effective homepage and website design, the repercussions of slow website speed and the details of what makes a customer leave your site. Here goes:  The Anatomy of an Effective Home Page As a general rule, your homepage is the first encounter someone will have with your business. Great care should be taken to design and structure your homepage so that readers will dig... read more.

• May 18, 2012
• 2 Comments

By Elysa Vreeland, Posted in SEO for Dummies

Google Penguin The after effects of Google's latest algorithm update, Penguin, continues to ripple through the SERPs. Like past Google updates, SEO strategists will have to revise their methods and generate a new a plan of action for the websites and blogs that took a hit during the April algo change. Personally, I find myself still trying to wrap my head around  the changes that have occurred over the years leading up to the recent Penguin update. It's nearly impossible to keep track of all of the... read more.

• May 17, 2012
• 3 Comments

By Yfran Garcia, Posted in In the News

Do you anticipate a ridiculous amount of money owed in taxes next tax period? Well you can avoid paying it for a small price: Giving up your United States citizenship and being banned from the country for the entirety of your life. Could you leave everything behind and never return? Eduardo Saverin can. Eduardo Saverin is a name most Facebook users have never heard of - assuming they haven't seen the movie "The Social Network." However, Saverin is the co-founder of Facebook, and he owns about 4% of the c... read more.

• May 17, 2012
• 0 Comments

By Adam Smith, Posted in Facebook

"How could you say that, Facebook is about to go public!" Well, 46% of Americans over 18 years of age believe Facebook will fall by the wayside as a passing fad. 43% of those interviewed think Facebook is in for the long haul. It may be surprising, as popular as Facebook is (901 Million users), that there are more people in the USA that think it will dissolve than stick around. Facebook is set for their IPO on Friday with a share price of $34-$38 which has people talking about the social network and its l... read more.

• May 16, 2012
• 1 Comments