Articles by Adam Smith

By Adam Smith, Posted in Hudson Horizons

The day has come!!Hudson Horizons is tremendously proud to launch our brand new website! It took many hours of hard work, but we have completed the project and cannot be more excited!Our new website showcases everything from our extensive portfolio to our tremendous team to the many awards we have been honored with!The new site is complete with a robust display of our offerings including design & development, marketing & advertising, our blog, and more! There are also quite a bit of resources to lea... read more.

• March 29, 2013
• 0 Comments

By Adam Smith, Posted in Social Media Marketing

Pinterest has swiftly become the 3rd largest social network with over 17 million users, behind Facebook and Twitter, respectively. Some platforms can be better utilized by some businesses than others. Pinterest is especially suited for businesses that have a creative side or retail businesses that can express their products vividly. Persistence is key, just as with other social media, to both creating and curating content. If a business is creative enough, there is success to be had on this fairly new, yet... read more.

• June 25, 2012
• 2 Comments

By Adam Smith, Posted in Blogging

Bullying has been a growing issue in today's society. Through constant sharing on the social spaces and viral YouTube videos, the issue has been brought to the forefront of our concerns. The Bully Project saw the documentary "Bully" produced last year. The film's message was clear - raise awareness about bullying in schools in an effort to eliminate the issue. But what happens when kids aren't the ones being bullied? That was the case with bus monitor, Karen Klein. Over the last few days, a video of middl... read more.

• June 22, 2012
• 3 Comments

By Adam Smith, Posted in YouTube

Google's lawyers have given youtube-mp3.org 7 days to comply with their demands of shutting down the site before they file suit against them. YouTube, which is owned my Google, is the largest video sharing site in the world. Many of these videos are music videos that through youtube-mp3.org can be converted into an audio file that is easily downloadable. Youtube-mp3.org is claimed by Google to see 1.3 million visitors daily. The problem exists within the copyright owners. Many of the largest record label... read more.

• June 19, 2012
• 2 Comments

By Adam Smith, Posted in Power of Social Media

There is no better testament to the power of social media than the worldwide sensation, "Call Me Maybe" by Carly Rae Jepsen. Over the last month or two, her song has blown up with the help of, not her record label or manager, but YouTube and the social networks that allowed her song to be so easily shared to millions. This song has people from all walks of life recording their own versions while performing in front of the camera. Here are my top 5 "Call Me Maybe" renditions for one reason or another: 5) Pr... read more.

• June 15, 2012
• 1 Comments

By Adam Smith, Posted in Power of Social Media

Seek or Shout is a new media community that allows PR and other media professionals to connect. The company describes its new platform as a "new community for anyone who creates or promotes content, away from the noise of big social networks." This site allows users to "seek" for content they find interesting or appropriate for their site, their articles, you name it. It is a hub for seeking sources and research to what is needed in creating the content that the user desires. Content can include anything f... read more.

• June 14, 2012
• 1 Comments

By Adam Smith, Posted in Twitter

Every week since December, Sweden Tourism has put a different Swedish citizen in charge of their Twitter account. All was swell and dandy until this week when Sonja Abrahamsson took over the reins. To say the tweets were controversial would be an understatement. Sweden claims the purpose is to promote tourism, as nothing is more real that its people. Thomas Brühl, CEO of VisitSweden, went on to say about the social media campaign, "No one owns the brand of Sweden more than its people. With this initia... read more.

• June 13, 2012
• 2 Comments

By Adam Smith, Posted in Facebook

There are new Facebook features available that many businesses are starting to finally figure out and utilize to their fullest potential. After its IPO, Facebook is doing everything it can to raise its revenue and these features will only be the beginning. Role Playing Rather than giving all access or none at all to admins on Facebook pages, Facebook has now implemented five different admin roles for different levels of access. This power and responsibility distribution can help businesses distribute powe... read more.

• June 11, 2012
• 1 Comments

By Adam Smith, Posted in Social Media Marketing

It's easy to set up a Facebook page and make it look somewhat appealing to the user, but what about actively managing a Facebook account to engage fans and engage new ones? 1.) Post Images As proof from the tremendous growth of Pinterest, images are incredibly appealing to the eye thus creating more interaction from the fan. Visually pleasing images are easy to latch onto while browsing through the newsfeed. All photos are not created equal, however. It helps the cause to use photos that include influe... read more.

• June 04, 2012
• 0 Comments

By Adam Smith, Posted in SEO for Dummies

In cyberspace, there is no such thing as "Build your website and they will come." The website needs to not only be made correctly but also have the right content to attract visitors. Search Engine Optimization (SEO) is a critical aspect to increasing traffic to your site. Below are 3 major no-no's that must be avoided to ensure a successful website. Wrong Keywords Searchers will come across your site most often through search engines and within these search engines keywords are used to find what they are... read more.

• June 01, 2012
• 1 Comments