Articles by Elysa Vreeland

By Elysa Vreeland, Posted in Social Media Marketing

A little perspective... When I started here at Hudson Horizons two summers ago I was still an egg on Twitter; Facebook had ONLY 500 million members and two of my favorite social media tools, Pinterest and Instagram were unheard of. My oh my how fast social media has grown, changed and continues to impact the way our world communicates. In summer of 2010 I had no idea what I was getting into and almost two years later, I feel so fortunate as an indecisive English graduate that this industry found me and th... read more.

• June 28, 2012
• 1 Comments

By Elysa Vreeland, Posted in SEO for Dummies

Google Penguin The after effects of Google's latest algorithm update, Penguin, continues to ripple through the SERPs. Like past Google updates, SEO strategists will have to revise their methods and generate a new a plan of action for the websites and blogs that took a hit during the April algo change. Personally, I find myself still trying to wrap my head around  the changes that have occurred over the years leading up to the recent Penguin update. It's nearly impossible to keep track of all of the... read more.

• May 17, 2012
• 3 Comments

By Elysa Vreeland, Posted in SEO for Dummies

Whether you manage your own website or you have hired a web development agency to take control in helping your business grow online, it's important to understand a few key factors that could be hurting your search engine rankings. SEO-Unfriendly CMS CMS stands for content management system, the main platform a website is developed on. A CMS should be built with all current Web technologies, which of course includes the tools that will help optimize your website. What should an SEO friendly CMS include? ... read more.

• May 02, 2012
• 3 Comments

By Elysa Vreeland, Posted in Facebook

Facebook fan page owners logged on to Facebook this week to a message headlining all fan pages. “On March 30, 2012, all Facebook pages will get a new design. Preview your page now to see what it looks like and try out the new features.” The message set off mixed reactions within the social sphere as page owners, social media gurus and industry leaders commented with their opinions on the changes to Facebook's fan page facelift. Check out the reviews highlighted in the curated Storify post below... read more.

• March 02, 2012
• 0 Comments

By Elysa Vreeland, Posted in The Future of the Internet

Back in October of this year, comScore released an article that coined the name "digital omnivore," a term used to describe Internet users who are actively participating in the evolution of how we consume content on the Web. Imagine a type of Darwinian image of man's ascent; take this common depiction and add man with a clunky computer, man on a slightly smaller computer, man with his first laptop, followed by a smart phone and maybe end with man on his iPad 2. Changes across our digital landscape are af... read more.

• December 30, 2011
• 1 Comments

By Elysa Vreeland, Posted in The Future of the Internet

One of the greatest parts of the holiday season is the joyful music that plays starting around Thanksgiving all the way until Christmas Day. I think holiday tunes help create a hopeful soundtrack for the holiday season, as they bring people together singing in unison, the traditional lyrics to songs that remind us of our youth, happier times and the reason for the holiday. All around the world people are celebrating, and thanks to the Internet and one church’s mission to unite the musically inclined... read more.

• December 23, 2011
• 1 Comments

By Elysa Vreeland, Posted in In the News

Every year Google takes its aggregated search queries and creates a compelling video that highlights the year's most searched topics for the entire year that happened both online and offline. Google has appropriately called this annual video "Zeitgeist" meaning, "the spirit of the times." The 2011 Zeitgeist video was released last week and captures the highs and lows of 2011. Looking back on the 2011 Zeitgeist video, what happened in just the span of one year is overwhelming, especially considering how the... read more.

• December 21, 2011
• 0 Comments

By Elysa Vreeland, Posted in In the News

It's a small world after all... Do you know someone who lives in Europe who is a friend of a friend of a friend and so on? The theory "six degrees of separation" has been tested for years by scientists who have set out to disprove or prove that everyone on earth is in fact separated by six steps from someone else on the planet. In 1967, Harvard sociologist, Stanley Milgram published the original "six degrees of separation" experiment and 41 years later, a Harvard drop out's social network (Facebook) dispr... read more.

• November 23, 2011
• 0 Comments

By Elysa Vreeland, Posted in e-Commerce / Product Sales

In recent years, the kick-off to the holiday shopping season has extended before and after Black Friday. As online shopping increases and consumers settle for nothing less than a deal, the competition for exclusive online offers has become fierce. New trends have surfaced making the intense days from Black Friday to Cyber Monday easily manageable by both consumer and retailer. In addition, the 2011 trends and online shopping craze is allowing even non-traditional brick-and-mortar stores to participate in th... read more.

• November 22, 2011
• 5 Comments

By Elysa Vreeland, Posted in Gadgets and Technology

It seems like the holiday season sneaks up on us earlier and earlier each year. It used to be the decorated department stores and anticipated Black Friday craze that signaled colder weather and holiday celebrations, but over the past few years, the red holiday cup from Starbucks has become an iconic holiday season welcomer. This year, Starbucks is capitalizing on the red cup's popularity by launching its first-ever augmented reality application for smart phones. The interactive Android and Apple applicatio... read more.

• November 08, 2011
• 0 Comments