Articles by Kristi Skowronski

By Kristi Skowronski, Posted in Facebook

Facebook has evolved enormously since its beginnings in 2004. Facebook was originally created by Mark Zuckerberg in his Harvard dorm room (soon to be released as a movie) for students over the age of thirteen. The original Facebook platform had little relevance to the business world. However, Facebook has progressed into a business marketing powerhouse in recent years. Here's why: Business Fan Pages- Business fanpages on Facebook have an insane abundance of capabilities that are easy-to-use, interactiv... read more.

• June 24, 2010
• 0 Comments

By Kristi Skowronski, Posted in Social Media Marketing

Social media platforms are the best way to promote videos for any marketing campaign. Video marketing has been and is still becoming one of the best ways to promote videos for personal and/or business campaigns. Sites like Facebook, Twitter, and YouTube have millions of users and are your best resource to promote personal and/or business videos on a viral scale. Facebook, for instance, currently has more than 400 million active users and 50% of those users log into Facebook on a daily basis. What's even mor... read more.

• June 18, 2010
• 1 Comments

By Kristi Skowronski, Posted in Hudson Horizons

In case you missed it, the ladies of The Real Housewives of New Jersey hosted a luncheon at il Tulipano in episode two of season two! I was so excited to see the crew (sans Dina and Jacqueline) at the restaurant whose website the Hudson Horizons team designed and developed! Here's a quick recap of the situation: Danielle hosted a luncheon at il Tulipano in honor of Christine's entre into the fashion world. While Danielle was busy pointing out to everyone that Dina and Jacqueline didn't show up, she didn't e... read more.

• June 16, 2010
• 1 Comments

By Kristi Skowronski, Posted in Blogging

Here's some BIG news for all of you bloggers out there that use WordPress:WordPress.com and the millions of blogs that use WordPress as a host were down yesterday and today, leaving millions of blogs and bloggers out of commission.Reports have been flooding in saying WordPress, which is part of the Google conglomerate, is up, then it's down, then it's up again! It's been shear craziness for the 10.2 million blogs hosted on WordPress.com. The people at WordPress say they have isolated the problem and are wor... read more.

• June 11, 2010
• 0 Comments

By Kristi Skowronski, Posted in Search Engine News

Besides the coveted unveiling of Apple's new iPhone 4G at this week's annual Apple Worldwide Developer Conference (WWDD), there is a lesser mentioned and noteably significant upgrade coming to the world of Internet marketing, SEO, website design, and search engines.By now, we are all pretty much aware of the impact mobile web browsing has had on the Internet marketing, SEO, and online industries. Mobile applications (i.e. apps), search engines for mobile browsers, mobile Google maps, and so on and so forth,... read more.

• June 07, 2010
• 1 Comments

By Kristi Skowronski, Posted in Search Engine News

The battle between Bing and Google just got a little more interesting. Google announced in it's official blog that it will be launching a new personalized background feature over the next few days. If you haven't seen it yet, go to Google and look for the link in the bottom left corner. If you don't see a link, Google says to check back, as the new feature will become available soon. Google's new personalization option let's you add and change different background pictures. Hmmm... my new Google page l... read more.

• June 04, 2010
• 0 Comments

By Kristi Skowronski, Posted in e-Marketing Success

When most people think of Google, they think of a search engine, not a tool for economic growth. If you operate a small or midsized business, this common misconception could cost you. According to Google's Economic Impact report released a few days ago, Google generated $54 billion in economic activity for SMBs in 2009 alone! Google's report is the first time the search engine has released an economic impact study for all 50 states. The report is filled with statistics and averages about the direct impact o... read more.

• June 03, 2010
• 0 Comments

By Kristi Skowronski, Posted in Business Blogging

As Internet and social media marketing have become critical aspects successful business operations, it is not surprising that business blogging is being spotlighted by almost every type and size of business. But despite its popularity, many professionals and business owners are unsure of where to start, what to write, and how to business blog in general. The following are a few tips you can use to help you write informative, effective, and interesting blogs for your business's website.First, let me begin b... read more.

• May 28, 2010
• 13 Comments

By Kristi Skowronski, Posted in Local SEO

As search engines like Google, Bing, Ask, and so forth, continually expand their indexes and alter their algorithms, the more important local niche searches become. The trend in search engine queries are local and narrow niche searches. Businesses and website owners are realizing the necessity of narrowing down their SEO strategies to keep up with local search trends. So how do you optimize your website's Meta tags for local searches? Keep reading to find out...Meta Data - (If you are not sure what Meta tit... read more.

• May 06, 2010
• 1 Comments

By Kristi Skowronski, Posted in Search Engine Optimization

In the tricky game of search engine marketing and optimization, it seems that almost anything goes and some SEO companies have taken what was once an extremely helpful Internet marketing service to a new low.I have written extensively about search engine optimization (better known as SEO) over the years and have seen some pretty annoying tactics that some subpar SEO companies have resorted to. Here are three techniques that some SEO companies have adapted that are HIGHLY annoying:Shameful Link Building - Wh... read more.

• May 04, 2010
• 0 Comments