Articles by Lauren Bozzi

By Lauren Bozzi, Posted in SEO for Dummies

Search Engine Optimization, otherwise called SEO, was first utilized in the mid 1990’s, and has managed to confuse and boggle Internet users and Web professionals ever since. It was the “Wild West” age of the Internet and with new sites and information springing up daily, search engines needed to improve functionality. Internet users needed a way to find the specific information they were looking for, thus came the establishment of search engine optimization.The Internet is inundated with... read more.

• April 16, 2013
• 5 Comments

By Lauren Bozzi, Posted in Online Reputation Management

If you’re a business owner establishing a presence online, it’s likely you’ve heard the buzzwords: reputation management, online brand management, ect. While the Internet is quite possibly the most effective marketing tool, it can also be detrimental without proper reputation management. At Hudson Horizons we provide brand reputation management to a variety of clients, helping them maintain a positive image across the Web.Here are three tips to managing your brand online:Social Media: Soci... read more.

• April 10, 2013
• 0 Comments

By Lauren Bozzi, Posted in Press Releases

Press releases can be one of the best additions to your business's marketing plan. A press release lets journalists know that your business has news to share; it's the best way to gain media exposure and get your business on the map without sounding like an infomercial. If you're still wondering how to write a press release, keep on reading. Write your headline: As with any type of news writing, the headline is what draws the attention of the audience. Therefore, your headline should be clear, concise and... read more.

• March 13, 2013
• 1 Comments

By Lauren Bozzi, Posted in Blogging

It's important for businesses to blog regularly in order to increase traffic and exposure. However, not all content is good content. Posting a blog just for the sake of posting it won't help your business. Think about your favorite blogs and websites: the reason you continue reading is because something about the content appeals to you. If you want to create a successful blog, you need to include content that is both professional and enticing. Follow these three easy tips and your blog will become a cruc... read more.

• January 09, 2013
• 1 Comments

By Lauren Bozzi, Posted in Social Media Marketing

In 2012 we saw the growth of social media marketing, and 2013 shows no sign of slowing down. As we progress with new technological advances and innovations, we must tailor our marketing strategies as well. Make this year your most successful by making sure your marketing tactics are up-to-date. Here are three ways to improve your social media marketing strategy in 2013: Decide on clear goals: The most important part of any project is establishing goals, especially when looking to effectively market a pr... read more.

• January 08, 2013
• 1 Comments

By Lauren Bozzi, Posted in Business Blogging

Maintaining an online presence is absolutely crucial for small businesses and large corporations alike. However, it is not uncommon for business owners to feel overwhelmed by the surplus of social media platforms available. In an attempt to appear tech-savvy and relevant, many businesses create an abundance of social media accounts. The "if you build it, they will come" cliché does not apply to social media. In fact, it is the exact opposite. One of the biggest mistakes businesses make is creating a... read more.

• January 04, 2013
• 0 Comments

By Lauren Bozzi, Posted in Pure Opinion

I can honestly say that I have never been the one to post comments on controversial web articles. However, after reading a recent article posted on Time Business, I had to put my two cents in. The article titled, "11 Reasons a 23-Year-Old Shouldn't Run Your Social Media," stirred up quite a debate in the comments section due to its single-sided, unfounded nature. It's unfortunate that articles of this nature are published at all, mainly because they can deter business owners from hiring the right employe... read more.

• August 15, 2012
• 0 Comments

By Lauren Bozzi, Posted in Blogging

No matter what kind of business you're running, maintaining a relevant blog is one of the best things you can do in terms of SEO. However, it's not always easy to come up with new, interesting topics that will engage readers while increasing business. Here are a few topics that you can incorporate into your blog to ensure your readers will keep coming back.   News: It may seem basic, but incorporating relevant, current events into your blog is a great way to attract new visitors. Think about it: on... read more.

• August 10, 2012
• 8 Comments

By Lauren Bozzi, Posted in Blogging

Siri is a feature present on the iPhone 4s that has definitely taken technology to a new level. For the first time, people can talk to their smart phones and receive audible responses. Nuance, the same company behind the voice recognition available on Apple's Siri, has launched its own personal assistant, Nina. However, it is unlikely that Nina and Siri will face off because Nina serves a different purpose. The purpose of Siri is to provide iPhone users with a personal assistant to send text messages, make... read more.

• August 07, 2012
• 0 Comments

By Lauren Bozzi, Posted in Social Media Marketing

Whether you've hopped on the social media bandwagon or not, it's virtually impossible to avoid the reality that social networking platforms have completely taken over the internet. For example, consider the current Olympic Games. For the first time in history, Olympic athletes can connect with fans like never before. Facebook pages and hashtags sit quietly on the bottom of our television screens, but they do not go unnoticed. In fact, the Olympics have been a trending topic on Twitter since the games starte... read more.

• August 02, 2012
• 0 Comments