Articles by Mary Manzo

By Mary Manzo, Posted in Power of Social Media

As Pinterest explodes on the social scene, marketers have been scrambling to leverage the tool for brands. But what is the recipe for a viral pin? And how do you make Pinterest matter in your social strategy? Lately Pinterest has been informing their users of changes to their privacy policy and terms of use. It was after these changes that I started to notice a decrease in how often my pins were getting repinned and even the types of results I was getting through searches on the Pinterest platform. To com... read more.

• April 05, 2012
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By Mary Manzo, Posted in In the News

British marketing agency, BBH Labs, is experiencing serious backlash for their attempt to use the homeless residents of Austin, Texas at South by Southwest Interactive as wireless transmitters or "Homeless Hotspots." BBH Labs, part of Bartle Bogle Hegarty, teamed with Front Steps Shelter for this "charitable experiment" to equip 13 homeless volunteers with Mi-Fi or mobile Wi-Fi devices to offer Internet access to SXSWi attendees in exchange for donations. Each volunteer was given shirts to wear as they... read more.

• March 13, 2012
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By Mary Manzo, Posted in Power of Social Media

There is some heated debate circulating the social media and blogosphere about the recent viral video from Invisible Children, a nonprofit organization leading the movement to bring down one man, Joseph Kony. Regardless of whether you support or oppose KONY 2012, as a marketer, what can we learn about this video that has swept the country? I first looked into KONY 2012 after a friend posted a picture on Instagram of the bracelet she had purchased to support the cause. In little over 24 hours my Facebook Ne... read more.

• March 09, 2012
• 1 Comments

By Mary Manzo, Posted in Facebook

According to a leaked document, Facebook will be revealing a new advertising program for marketers on February 29 at fMC, the first ever Facebook Marketing Conference in NYC. The leaked document reveals an emphasis on social interaction and user generated content. The social media marketing world is already buzzing about rumors of Timeline for Facebook Pages. Now GigaOM leaks a document unveiling the possibility of a new premium ads feature from Facebook. This leaked material shows that Facebook is boasti... read more.

• February 24, 2012
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By Mary Manzo, Posted in Power of Social Media

As we kick off tax season, the IRS has released their list of "Dirty Dozen" tax scams, forewarning tax payers about the top twelve tricks scammers and hackers are conning people with. Social media has created a new type of playground where many users are vulnerable, making it easier for scammers to carry out shams and tricks. Your tax returns, financial information and bank statements may be safely locked in your home but technology and the Internet has created a whole new foreground that we should all be... read more.

• February 22, 2012
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By Mary Manzo, Posted in Facebook

News through the Facebook grapevine is that the social network will not only be releasing a mandatory Timeline update for all users but soon Facebook Pages will also be getting a makeover with a new look and feel. Reports are forecasting an announcement from Facebook at the first ever fMC or Facebook marketing Conference in NYC on February 29. As a business with a current Facebook page, how does this affect you? And what should you do to ensure that you are taking advantage of this Timeline update? Take a... read more.

• February 17, 2012
• 1 Comments

By Mary Manzo, Posted in Power of Social Media

Nothing is worse than playing catch-up. The key to an effective campaign is creative ideas facilitated by preparation and execution. Similar to any marketing or public relations effort, a social media plan should include all the essential components of an equipped strategic foundation. The Similarities ResearchDavid Ogilvy once said, "Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals." This is true for your social media campaign as well. Your first s... read more.

• January 26, 2012
• 2 Comments

By Mary Manzo, Posted in Power of Social Media

For the first time ever football fans attending the Super Bowl this year will have the convenience of a social media command center. Indianapolis is offering Super Bowl attendees a whole new method of connecting and finding assistance. The sports industry has increasingly adapted and incorporated social media into how they broadcast games and engage with fans. Sports teams, especially those in the National Football League, have taken on social media as an integral marketing tool. The Super Bowl's host com... read more.

• January 23, 2012
• 1 Comments

By Mary Manzo, Posted in Pure Opinion

As a professional in social media, I will confess there are moments of my workday where I want to just throw in the towel. But for each instance that those thoughts cross my mind there are double the instances where I can revel and embrace what I do. Careers in marketing or public relations are demanding, fast pace, and stressful-it is a known fact. Now add social media into the mix, when disconnecting or taking a break just isn't an option for us; overwhelming is only a slight understatement. So why at t... read more.

• January 20, 2012
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By Mary Manzo, Posted in Foursquare

Location-based social network foursquare announced on Tuesday January 18 that they are expanding their capabilities with a new menu feature. Foursquare has teamed up with SinglePlatform to list menu items from almost 250,000 restaurants in major cities across the country. Over 13 million menu items will be available for foursquare users to view. SinglePlatform is a startup that was launched in 2010 to offer businesses a seamless process for sharing their storefronts digitally. "SinglePlatform is focused on... read more.

• January 19, 2012
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