Articles by Rania Eldekki

By Rania Eldekki, Posted in Social Networking Websites

From Twitter to Pinterest to Instagram, we've got seven of the best Valentine's Day e-cards for your sharing pleasure. Happy V-day all of you social media lovers! Don't forget to Pin, Tweet or FB your favorite one! <3 ... read more.

• February 14, 2013
• 2 Comments

By Rania Eldekki, Posted in e-Marketing Success

SearchLove Boston 2012 Hudson Horizons recently had the pleasure of attending SearchLove, a conference hosted by Distilled, in Boston. The conference taught us many strategies we're excited to implement, introduced us to some great new friends and inspired us to do better things in the marketing world.  Colleagues Chris Keenan, Yfran Garcia and I were so inspired after the conference that we decided to create a video testimonial for Distilled to show just how 'In Love with SearchLove' we were. Click... read more.

• November 20, 2012
• 1 Comments

By Rania Eldekki, Posted in In the News

UPDATE: Police have confirmed that two Clayton teenage boys, ages 15 and 17, have been arrested and charged with the strangling death of Autumn Pasquale.    The disappearance of 12 year old Autumn Pasquale has been all over the news this week. I was heart-broken to find out this morning that a body found in a recycling container in her hometown of Clayton, has been confirmed to be Autumn's. Pasquale was last seen riding her BMX bike away from her Clayton home on Saturday afternoon, and the rest... read more.

• October 23, 2012
• 2 Comments

By Rania Eldekki, Posted in Web Design

If you love infographics as much as I do, you won't want to miss these top four web design infographics that illustrate the anatomy of effective homepage and website design, the repercussions of slow website speed and the details of what makes a customer leave your site. Here goes:  The Anatomy of an Effective Home Page As a general rule, your homepage is the first encounter someone will have with your business. Great care should be taken to design and structure your homepage so that readers will dig... read more.

• May 18, 2012
• 2 Comments

By Rania Eldekki, Posted in Facebook

When marketing your brand on Facebook it's easy to lose sight of your main goal and become distracted by the influx of advertisements, friends and the endless amount of information that displays 24/7 in your newsfeed. It's time to redirect your attention. Here are three fan page components that should not be overlooked: growth, engagement and monetization. Grow: There are various ways to grow your fan base. Inviting friends, running Facebook ads or cross-promoting through newsletters, email signatures an... read more.

• April 25, 2012
• 1 Comments

By Rania Eldekki, Posted in Social Networking Websites

Update: This article describes my assumption as to why there seems to be a lack of structure on pins and boards. Do you have a better explanation? Please share if so-  Internet users across the globe have flocked to visual social networking site, Pinterest. And savvy internet marketers have attempted strategy after strategy in an effort to understand how to effectively utilize this Pinterest traffic for brands. After Pinterest reportedly changed their algorithm to deter spammers, marketers were left... read more.

• April 18, 2012
• 5 Comments

By Rania Eldekki, Posted in Social Media Marketing

With over 845 million active users on Facebook, advertising on this popular social networking site is a smart choice. Cheaper than advertising with Google AdWords, Facebook ads should play a vital role in your company's advertising strategy! Here are four Facebook ad tips to help your business generate maximum success:  Have a Clear CTA Do you want fans? Leads? Contest Entries? Make sure you have a clear call to action (CTA) in place to ensure your Facebook ads generate the most effective... read more.

• April 02, 2012
• 1 Comments

By Rania Eldekki, Posted in In the News

Another Facebook Scam?  The recent death of musical icon, Whitney Houston, has everyone talking. Vast media coverage, flags at half staff and tributes from fans on social networking sites have caused one group of people to start scheming for ways to capitalize on her death: scammers. Security firm, Emsisoft, reported today that a scam promising to reveal a "shocking secret" about Whitney Houston's autopsy report is trending on Facebook.  Facebook users who click the links get redirected to va... read more.

• February 17, 2012
• 2 Comments

By Rania Eldekki, Posted in Facebook News

"How do I switch back to the old Facebook layout?!" is a question I've been asked a lot during the past few weeks, as Facebook slowly rolls out the timeline to users across the globe. The simple answer? You can't. My advice? Embrace it! Facebook just announced that timeline would be unveiled to all facebook users within a week, whether you want it or not. I've compiled a few resources to help you understand and embrace the new Facebook layout that you're stuck with. (Until Facebook decides to revam... read more.

• January 25, 2012
• 7 Comments

By Rania Eldekki, Posted in In the News

Important Update: SOPA is DEAD! The bill has been pulled "until there is wider agreement on a solution." Read more This Wednesday, January 18th 2012, hundreds of websites will blackout as part of a strike against the proposed anti-piracy laws in the US.  The Stop Online Piracy Act (SOPA) and the Protect Intellectual Property Act (PIPA) are bills currently being considered by legislation that many have opposing views on. On one hand, SOPA and PIPA supporters, including those in the m... read more.

• January 17, 2012
• 7 Comments