Posts in Brand Reputation Management

By Yfran Garcia, Posted in Brand Reputation Management

    Nowadays, it's pretty standard to find a company using social media to grow their business as well as better connect to their customers. As a result, businesses are able to accomplish marketing goals such as acquiring new customers, keeping existing customers, and more importantly, increasing sales. Although businesses may believe that using social media to increase sales is all that makes up effective social media practice, understanding and improving your online brand reputation pr... read more.

• November 15, 2011
• 1 Comments

By Rania Eldekki, Posted in Brand Reputation Management

Just a few weeks after Whole Foods launched its Ramadan marketing campaign, it's been reported that they have officially abandoned their social effort. An internal email distributed to Whole Foods chains, instructs: "It is probably best that we don't specifically call out or 'promote' Ramadan ... We should not highlight Ramadan in signage in our stores as that could be considered 'Celebrating or promoting' Ramadan." This prejudice demand from Whole Foods executives comes after right-wing bloggers critic... read more.

• August 09, 2011
• 1 Comments

By Rania Eldekki, Posted in Brand Reputation Management

Reviews are a necessary component in the growth of every small business. Your potential customers will be doing their homework and finding out as much as they can about your company, through your website, social media accounts- and word of mouth. What other people have to say about your business is extremely important, but a lot of times, generating those reviews is the hard part.  Below you will find a few simple ways to encourage users to leave reviews for you: Offer Incentives. There are many di... read more.

• February 21, 2011
• 2 Comments

By Elysa Vreeland, Posted in Brand Reputation Management

The internet is a fast-paced portal of knowledge that is constantly being updated with valuable information. It even seems that news stations are not the first to break the latest news anymore; with YouTube, Twitter and Facebook, real-time news is available much quicker, in fact sometimes even as it's happening! Specifically, the news that encircles political figures, celebrities and business moguls is easily accessible with a simple Google search; however, the average Joe is not too far behind. I bet if yo... read more.

• January 14, 2011
• 2 Comments