By Lauren Bozzi, Posted in Business Blogging

Maintaining an online presence is absolutely crucial for small businesses and large corporations alike. However, it is not uncommon for business owners to feel overwhelmed by the surplus of social media platforms available. In an attempt to appear tech-savvy and relevant, many businesses create an abundance of social media accounts. The "if you build it, they will come" cliché does not apply to social media. In fact, it is the exact opposite. One of the biggest mistakes businesses make is creating a... read more.

By Kelsey Kistle, Posted in Business Blogging

People write to be heard by those who they cannot physically be in front of. Well, being heard is only a small part of why people do and should blog. But have you thought about other reasons why you should blog for your company? Here is why you will start blogging for your company today. 1. Boost Website Traffic Blogging can make your business stand out from the rest of the crowd. Think about any time you have searched for something on the internet. Perhaps you have went to Google and searched for more... read more.

By Kelsey Kistle, Posted in Business Blogging

Many have the desire to be viewed as someone who is knowledgeable about a particular topic, and hope to be perceived as someone who is credible. Writing is a great way to express an array of thoughts, because you have the ability to share your passions, expertise and overall thoughts. However, there is not just one way to become a master at viral writing. Simply writing your feelings and emotions is only a start and is not enough on its own to make your work stand out amongst others. Your ultimate goal shou... read more.

By Yfran Garcia, Posted in Business Blogging

Hurricane Sandy was destructive, to say the least. Lives were lost, homes were damaged, power went out and public transportation has taken a beating. With an estimated $20B in damages, Hurricane Sandy will go down as one of the most devastating storms the East Coast has ever seen. As many are assessing the damage of "Frankenstorm", communities are set to rebuild. But what about your small business? The storm of 2012 has forced many businesses to improvise. From encouraging employees to work from coffee s... read more.

By Adam Smith, Posted in Business Blogging

Have you ever wanted to share something with people on social media, but are worried about certain "friends" seeing what you have posted? Facebook in particular is a platform that allows users to share things with the world, with little filtration. Path, the newest and greatest mobile social platform, is bringing a more intimate side to social sharing. Path was started in 2010 by a former senior executive at Facebook, Dave Morin. Napster co-founder, Shawn Fanning, was also part of Path's founding. Morin ta... read more.

By Adam Smith, Posted in Business Blogging

Interviews are stressful enough with all there is to worry about, but what if you had every down pact (so you thought) and the interviewer throws a curveball asking for your personal Facebook ID and password? It has been happening more often than one would think. All across the country different industries and firms are finding ways to get beyond an interviewee's blocked profile. Outside of blatantly asking for log in information, employers are also using other tactics such as the Maryland Department of Co... read more.

By Yfran Garcia, Posted in Business Blogging

Ready or not, here comes 2012! As you cheers to your past year's business success, it's time to start planning your next triumphs for 2012. Don't fall behind - planning for business success in the New Year starts right now. Creating resolutions for your small business is much easier than actually sticking to them. However, as a business owner, following through on a New Year's resolution is a must. It will take discipline, motivation and commitment to achieve these goals, but the reward is worth it. Tip... read more.

By Rania Eldekki, Posted in Business Blogging

  No matter how skilled or talented you think you are, practicing poor email etiquette can be detrimental to your career. Just last week, a top recruitment executive, Gary Chaplin decided he was fed up with the amount of spam he received and chose to reply to a job seeker in the worst way possible. When Chaplin received a message from job seeker, Manos Katsampoukas, addressed to Chaplin and 4,000 others, he lost his patience and sent Katsampoukas an extremely rude reply. His unprofessionalism was mad... read more.

By Rania Eldekki, Posted in Business Blogging

Richard Branson has become a common household name over the years, most commonly known for his entrepreneurial ventures such as Virgin Atlantic Airways, Virgin Records and the rest of the Virgin conglomerate. However, he has had his own set of challenges during the lifespan of his career. Here's a list of business lessons we can all learn from Richard Branson: 1) Don't let anything stand in your way Most people don't know that Branson suffers from dyslexia. Or the fact that he performed very poorly in s... read more.

By Rania Eldekki, Posted in Business Blogging

While listening to a webinar last week (Five Mistakes You're Making with Online Acquisition), the topic of blogging was brought up as one of the mistakes and I thought it was such a simple, yet great, point. Companies who don't use blogging as a marketing tool are truly missing out on the many benefits of blogging. Blogging is important on so many different levels, which I've outlined below: • Search Results: Blogging allows people to find content that they might not have found otherwise.Blogging tru... read more.

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