Posts in Corporate Branding

By Jason Tezgerevski, Posted in Corporate Branding

Online auction giant, eBay has changed! Today eBay is launching a revamped site that adds a “feed” of products that users may be interested in, which displays them in a Pintrest-like layout. The new layout is in efforts to better engage users and offer sellers more effective ways to reach them. eBay now creates a feed of products that are for sale on the site that it thinks you may be interested in, based on past purchases and products viewed. You can tailor your feed to include specific kinds... read more.

• October 10, 2012
• 2 Comments

By Kelsey Kistle, Posted in Corporate Branding

  Before making a product, one must think about his or her target market. Your target market is the only reason you are making money! Therefore it is important to know your target market and work for them. This is usually easier said than done. However, if you follow the steps below, the process will be a piece of cake! Understand Your Target Market The first step of the process is to understand your target market. This includes knowing their demographics and psychographics. Whoa, what does that e... read more.

• September 26, 2012
• 1 Comments

By Rania Eldekki, Posted in Corporate Branding

What is Corporate Branding?Corporate branding is the process of establishing a new products' credibility by associating it with a reputable company.Why is Corporate Branding important for businesses? Corporate branding is extremely important to the success of new products. The main reason companies use corporate branding is to increase awareness about a particular product and create brand recognition for that product.What is an example of Corporate Branding? Google is a great example of a company that uses... read more.

• June 09, 2010
• 4 Comments

By Rania Eldekki, Posted in Corporate Branding

What are Google Alerts?For those of you who aren't sure, Google Alerts is a free service that sends subscribers email updates of the most recent, relevant Google results based on the selection of their interests. The layout for Google alerts is extremely simple, as you can see below:Features Of Google Alert's Include:• Frequency of email notifications- You get to decide how often you want to be updated.• Managing alerts- You can create up to 1000 alerts which you can manage, edit, or delete at any... read more.

• December 09, 2009
• 3 Comments

By Daryl H. Bryant, Posted in Corporate Branding

Our company is currently in the process of re-branding our logo. Along with our in-house design team and social media specialist, I have been brainstorming new logo ideas in addition to researching what constitutes a successful re-brand.  During this process, we have remained conscious of the dilemma re-branding can create: as we move forward, we want to re-brand our business as a Web 2.0 driven Web Company, but we also want to keep integral features of our brand that have successfully distinguished us... read more.

• December 30, 2008
• 2 Comments