Posts in e-Marketing Success

By Rania Eldekki, Posted in e-Marketing Success

SearchLove Boston 2012 Hudson Horizons recently had the pleasure of attending SearchLove, a conference hosted by Distilled, in Boston. The conference taught us many strategies we're excited to implement, introduced us to some great new friends and inspired us to do better things in the marketing world.  Colleagues Chris Keenan, Yfran Garcia and I were so inspired after the conference that we decided to create a video testimonial for Distilled to show just how 'In Love with SearchLove' we were. Click... read more.

• November 20, 2012
• 1 Comments

By Jason Tezgerevski, Posted in e-Marketing Success

Fab is a website where users can purchase anything from t-shirts, phone cases, or wall art. The company is growing extremely quickly, and have not slowed down their growth rate since launch. Fab.com has recently made their site open to the public, where periously users were required to create an account to view, purchase, and share products with friends. Now, the design focused company has launched a newly remastered iPhone and iPad app that includes Facebook sharing features, detailed search capabil... read more.

• October 11, 2012
• 0 Comments

By Natalie Contreras, Posted in e-Marketing Success

Linking your social media accounts is easier than ever whether it's on your phone, tablet, or laptop. Thereare a few tricks to optimize your posts to grab attention to yourself or your business brand. Adding a simple hashtag or keyword will hopefully draw in Likes on Facebook and retweets on Twitter. Sites like seesmic.com were developed to synchronize your Twitter, Facebook, Linkedin, Tumblr, and/or Wordpress but you can only post to three platforms at once. WOMP! There is a way around this if you w... read more.

• August 17, 2012
• 9 Comments

By Adam Smith, Posted in e-Marketing Success

As social media has been booming across virtually all industries around the world to get business recognition on a multitude of platforms, there have been efforts to gain recognition within the social media world itself. Social media has become increasing important to obtain brand awareness and connect to fans online in a social atmosphere. Social networks like Facebook, Twitter, LinkedIn, and Google+ have harnessed millions of users throughout the globe allowing them to easily connect with one another on... read more.

• April 24, 2012
• 1 Comments

By Adam Smith, Posted in e-Marketing Success

The still relatively new iPhone 4S's latest and greatest invention is Siri, the voice activated personal assistant. Siri can do everything from send a text message to read a text message to find directions to the nearest restaurant just by being asked in plain language. Siri can be a huge benefit to businesses if they are able to utilize the correct tactics in order for their business to show up through the mobile assistant. Here are four critical strategies that will get businesses recognized more often by... read more.

• March 02, 2012
• 5 Comments

By Mary Manzo, Posted in e-Marketing Success

Leveraging Internet marketing and online mediums for entrepreneurial growth and business development has become a necessity in our digital age. Despite the rapid acceptance of new gadgets and technologies, many are still in the dark and left pondering... what is Internet marketing? Internet marketing, also known as digital marketing, is an umbrella term encompassing marketing objectives obtained through electronic or digital means. Internet marketing campaigns are executed via Internet-based technologies... read more.

• November 07, 2011
• 3 Comments

By Mary Manzo, Posted in e-Marketing Success

While mobile trends continue to grow, is your business willing to get on board? By 2016, it is projected that cumulative mobile app downloads will reach 48 billion. And the worldwide online app market is expected to more than triple to $25B by 2015. Developing a mobile application to support marketing goals will not only build brand affinity but also create presence in app stores that are now selling products faster than McDonald's is selling Big Macs. Before grasping the immense growth of application... read more.

• July 27, 2011
• 0 Comments

By Mary Manzo, Posted in e-Marketing Success

Customer satisfaction is an efficient way of calculating business success. Promoting a positive customer relationship not only fosters customer retention but it also warrants the promise of loyalty. That's right I said the magic word, loyalty. Many brands are building incentives on Foursquare, a network with a built in loyalty program. Customer rewards builds customer loyalty in turn aggregating word of mouth buzz leading to an increase in sales ... yes?! What is Foursquare? Foursquare is a mobile locatio... read more.

• June 21, 2011
• 4 Comments

By Elysa Vreeland, Posted in e-Marketing Success

What is a webinar? A webinar is a web-based seminar, presentation or training session that allows hosts to disseminate useful information without geographical boundaries. Webinars include video, audio, photos, diagrams and other visual aids to help deliver a specific message. There are many free webinars circulating the web, while some require payment; with all things considered, all an attendee needs for a webinar is an Internet connection. Conducting a webinar Whether you've only ever attended webinars... read more.

• June 20, 2011
• 1 Comments

By Mary Manzo, Posted in e-Marketing Success

Segmentation is a major factor of marketing evolution and how we reach consumers and the public. With this generation and the Internet era, it is interesting to see what road market segmentation is going take on the web. Targeting, customization, personalization-it is all growing and adapting to technological developments in market segmentation. There are many people who feel that the advantages of audience aggregators don't outweigh the issues that arise with consumer and Internet privacy. These sites wor... read more.

• May 20, 2011
• 5 Comments