Posts in e-Marketing

By Kelsey Kistle, Posted in e-Marketing

There are many business terms that people have heard about, but do not fully understand. Internet marketing, also known as e-marketing, may be one of these terms. E-marketing includes numerous tactics that will help improve and expand your business such as search engine optimization (SEO), newsletter and email marketing, content development and more. E-Marketing can easily generate more sales for your business. This sounds easy enough, but what exactly does it take? Here are five ideas to better your inter... read more.

• November 12, 2012
• 3 Comments

By Jason Tezgerevski, Posted in e-Marketing

Starting on October 14th, 2012, Target is gearing up for the holiday season! The company will announce their annual top 20 toys of the season both online and in stores. Target also plans on creating custom QR Codes that will allow shoppers to easily scan gift items during this upcoming holiday shopping season. Target believes that by scanning QR codes, it will allow users to shop more efficiently. For added convenience, users can shop via the Target App which is now available for smart... read more.

• October 05, 2012
• 1 Comments

By Natalie Contreras, Posted in e-Marketing

Small business owners see online contests and reward programs as tedious and self-serving. Contests, prizes and rewards are all over the internet. An easy way to bring these rewards to your business is with Facebook Offers. This online marketing tactic is great for getting your name out there and to reach potential clients you might have not been able to before. Here is a guide to hosting an effective contest or rewards program for your business. An effective online contest or rewards program will bri... read more.

• September 18, 2012
• 1 Comments

By Natalie Contreras, Posted in e-Marketing

The internet has caused the traditional marketing mix to paradigm shift into a modern marketing mix for e-businesses. The originator of the marketing mix, Neil H. Borden, shaped the knowledge and set the standard for marketing within businesses worldwide. The 4 P's, product, price, place, and promotion, came about in a time where the internet wasn't around yet. However, this universal marketing mix plays a major role in today's internet marketing strategies. Product First P in the Marketing Mix... read more.

• September 10, 2012
• 1 Comments

By Natalie Contreras, Posted in e-Marketing

Research shows that online shopping plays a vital role in today's market.  Mobile traffic via smartphone's has risen to 103% with no end in sight. In order for your business and/or brand to flourish in the digital market, business owners need to address the mobile marketing sphere. The best way to learn about anything is via the internet...right? Pretend you are the searcher. Smartphone users can attest to searching the web when they don't know much about a product or company. The consumer wi... read more.

• August 29, 2012
• 3 Comments

By Lauren Bozzi, Posted in e-Marketing

It is not uncommon for businesses' to confuse advertising and marketing because they both ultimately have the same goal: to generate sales. The problem is that without a correct understanding of these terms, it can become difficult to utilize them to their full potential. For the best business practices it is crucial to understand the similarities and differences between marketing and advertising. Advertising dates back as far as the 1700s. In other words, it's not a new concept. However, advertising is... read more.

• July 23, 2012
• 5 Comments

By Natalie Contreras, Posted in e-Marketing

Editorial Calendars can be quick, simple reference for smooth executions of Facebook posts, Tweets, Blogs, etc. Editorial Calendars will save you some time when you are in a pinch but are still determined to be social. Compiling pictures, quotes, ideas, etc. ahead of time will keep you on top of the game and social. It's key to use eye catching content that will cause other to want to interact with you and your brand. Also, it's crucial to not make mistakes be it grammar or spelling - readers will thi... read more.

• July 17, 2012
• 2 Comments

By Adam Smith, Posted in e-Marketing

It's another College Basketball Regular Season in the books with the postseason a day away. Tuesday begins March Madness with the first 2 games getting underway. Fans come out of the woodwork when March Madness begins because the excitement and thrill is similar to none, especially on Thursday and Friday with 16 games happening each day. The Cinderella stories and inspirational title runs have a way of capturing us all. Brackets Brackets are perennially the main attraction within March Madness. No matte... read more.

• March 12, 2012
• 0 Comments

By Adam Smith, Posted in e-Marketing

As far back as history can tell us, information has been transferred between humans in a multitude of ways. It moved from being an extremely slow process in the beginning of time to the instant communication that we have today in phones and the Internet. Even with the instantaneous information sharing today within social media, sometimes it can be too complex. Rather than explaining in long drawn out essays, infographics are meant to simplify intricate topics in a visual way. They can involve anything from... read more.

• February 15, 2012
• 0 Comments

By Adam Smith, Posted in e-Marketing

Quick Response Codes, or QR Codes, were created in 1994 by a Toyota subsidiary to track their vehicle manufacturing process. They have since been used all over the world as a marketing tool to get customers interacting with advertisements. In a sense, QR codes have brought print advertising to the Internet through mobile devices. QR codes can be tricky to maneuver through because it takes more than simply directing customers to a website to make for a successful QR code campaign. These 5 tips will get your... read more.

• February 10, 2012
• 0 Comments