Posts in Email Marketing

By Jason Tezgerevski, Posted in Email Marketing

I find it amusing that in this day and age, some companies and individuals who hold well respected positions within their field have still not realized how important sending professional e-mails are. If you or your company is able to professionally handle e-mail, it will be recognized. E-mail is an essential part of modern day communication. A company should implement etiquette rules for: professionalism, efficiency, and protection. The list of dos and don’ts when sending e-mails has grown further t... read more.

By Rania Eldekki, Posted in Email Marketing

If you're business partakes in email/newsletter marketing, there are some statistics you should be aware of. To start with, 91% of email users change their mind about newsletter subscriptions after subscribing, according to research by Exact Target. Uncovering the reasons why people are unsubscribing from your company email and newsletters will help your business figure out what's working- and what isn't. Analyzing the following statistics and comparing it to the data from your current newsletter statistic... read more.

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