By Lauren Bozzi, Posted in Online Reputation Management

If you’re a business owner establishing a presence online, it’s likely you’ve heard the buzzwords: reputation management, online brand management, ect. While the Internet is quite possibly the most effective marketing tool, it can also be detrimental without proper reputation management. At Hudson Horizons we provide brand reputation management to a variety of clients, helping them maintain a positive image across the Web.Here are three tips to managing your brand online:Social Media: Soci... read more.

By Yfran Garcia, Posted in Online Reputation Management

The New Year is upon us and your business made a resolution to integrate social media into its marketing plan. Well done - Your business has plenty to gain from embracing social media. But whether you manage your business' Facebook and Twitter pages or you delegate the task to an employee, it is important to understand that the voice of your company will be reflected through these social media platforms. How do you want potential customers to view your business? Answer the question and then craft a social... read more.

By Mary Manzo, Posted in Online Reputation Management

After last night's fifth and final game of the 2011 NBA Season, the Dallas Mavericks or "Mavs" have proven themselves as champions. Two NBA veterans, Dirk Nowitzki and Jason Kidd, have played a long career that culminated to this winning moment. For LeBron James, it seems as though the hate only prevails. Especially with this season's trade to move LeBron James to Miami and the new LeBron James on Twitter, comments have only been festering. With social media and the digital age, a whole new platform for sha... read more.

By Rania Eldekki, Posted in Online Reputation Management

Most small businesses don't realize a business strategy that large companies already know- how to manage their online reputation. Larger businesses realize that reputation management is vital to the success of their company- because they've been around long enough to see the type of issues that occur and the best way to handle these problems.  But how can reputation management help your business, you ask? How Reputation Management Can Help Your Company: Here's the scenario: You're a restaurant own... read more.

By Rania Eldekki, Posted in Online Reputation Management

Online Reputation Management Business review websites give companies the power to respond to both positive and negative feedback. When leveraged correctly, these review sites can drive customers in.  However, when ignored, these review sites just may do your business more harm than good. Ensure that you know what's being said about your brand online by monitoring your online reputation on the most popular business review sites. Here is a list of the top ten business review websites, along with a b... read more.

By Rania Eldekki, Posted in Online Reputation Management

The Internet has been around for decades and by now most people realize that what happens online, stays online. However reputation related dilemmas are becoming more and more prevalent because of the openness of the Internet and the fact that most people do not realize the permanence of items posted online. Whether it's a photo, video, complaint, check-in, bad press or a simple status update, it is important to fully and completely realize that what happens online will presumably stay online- for parents... read more.

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