Posts in Power of Social Media

By Jason Tezgerevski, Posted in Power of Social Media

2012 was undoubtedly a successful and productive year for us at Hudson Horizons! We have had the opportunity to expand our client base, build new relationships, upgrade to a larger office space, and expand our team. To kick off the New Year, our Marketing and SEO team have collectively decided to share a set of resolutions which incorporate useful strategies on how your e-business can utilize social media to enhance: brand image, marketing strategy, and grow your target audience. We will be posting a new re... read more.

• January 02, 2013
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By Jason Tezgerevski, Posted in Power of Social Media

While some are inspired by the campaign of President Obama or the Republic party Mitt Romney, it will be interesting to find out which candidate will become our next U.S. President. Many U.S. citizens are admitting to feeling puzzled when it comes down to the goals of this years Presidential Candidates, which could end up in a lower amount of total votes during thie years election. Social media has made it easier than every before to stay informed of all the happenings of this years Presidential... read more.

• November 06, 2012
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By Jason Tezgerevski, Posted in Power of Social Media

The month of October is National Bullying Awareness Month. The PACER Center is an organization that has raised a high awareness for those who have been bullied both in school and online. Many communities have supported the cause and chose to get involved by utilizing the resources made by PACER. National Bullying Awareness Month was created in 2006, so it is not a new trend that has been recently started. Originally the cause was only a week long, and thanks to all of the communities who got inv... read more.

• October 15, 2012
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By Natalie Contreras, Posted in Power of Social Media

According to SecureList in April of 2012 the percentage of worldwide spam email traffic was 77.2% up 2.2 percentage points from March. Our beloved Pinterest has recently fallen victim to the spam plague taking over the internet. It seems you can't get away from spam emails, Tweets, Instagram comments, and more. It is overwhelming for developers to keep up with the security demands of web users. Now that Pinterest has opened to the public; anyone can make an account and start spamming Pinterest lover... read more.

• August 30, 2012
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By Adam Smith, Posted in Power of Social Media

There is no better testament to the power of social media than the worldwide sensation, "Call Me Maybe" by Carly Rae Jepsen. Over the last month or two, her song has blown up with the help of, not her record label or manager, but YouTube and the social networks that allowed her song to be so easily shared to millions. This song has people from all walks of life recording their own versions while performing in front of the camera. Here are my top 5 "Call Me Maybe" renditions for one reason or another: 5) Pr... read more.

• June 15, 2012
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By Adam Smith, Posted in Power of Social Media

Seek or Shout is a new media community that allows PR and other media professionals to connect. The company describes its new platform as a "new community for anyone who creates or promotes content, away from the noise of big social networks." This site allows users to "seek" for content they find interesting or appropriate for their site, their articles, you name it. It is a hub for seeking sources and research to what is needed in creating the content that the user desires. Content can include anything f... read more.

• June 14, 2012
• 1 Comments

By Adam Smith, Posted in Power of Social Media

The old saying "mind your p's and q's" gets a modern renovation this summer for the 2012 Summer Olympics Games in London with something more along the lines of "mind your posts and tweets." There is only 98 days until the Opening Ceremony in London on July 27th and by being dubbed the first "social games," it presents extra baggage that must be looked after. The Olympic Summer Games are one of the most popular sporting events in the world with an incredible global reach of people vying for national pride.... read more.

• April 20, 2012
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By Yfran Garcia, Posted in Power of Social Media

I wrote an article a few months back that discussed the breakdown of a Klout score. Klout is an online analytics program that attempts to measure a user's social influence. To do this, Klout scans your social media profiles and gives you a score not only based on your level of engagement, but also on how well you influence others. Although the concept sounds like a good idea, social media critics have passed on the idea not only because of the process Klout uses to give an accurate score, but also because o... read more.

• April 18, 2012
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By Adam Smith, Posted in Power of Social Media

Social media is a part of everyday life for many students' lives in high school and college. Some schools are doing more than others to integrate social media into their curriculum. Sometimes people, and schools, underestimate the power of social media and all of its fantastic applications that can enhance any learning experience. However, as with most things in the world there are two sides to every story with possible negative aspects to using social media platforms and applications in the classroom. Lis... read more.

• April 11, 2012
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By Mary Manzo, Posted in Power of Social Media

As Pinterest explodes on the social scene, marketers have been scrambling to leverage the tool for brands. But what is the recipe for a viral pin? And how do you make Pinterest matter in your social strategy? Lately Pinterest has been informing their users of changes to their privacy policy and terms of use. It was after these changes that I started to notice a decrease in how often my pins were getting repinned and even the types of results I was getting through searches on the Pinterest platform. To com... read more.

• April 05, 2012
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