Posts in Press Releases

By Lauren Bozzi, Posted in Press Releases

Press releases can be one of the best additions to your business's marketing plan. A press release lets journalists know that your business has news to share; it's the best way to gain media exposure and get your business on the map without sounding like an infomercial. If you're still wondering how to write a press release, keep on reading. Write your headline: As with any type of news writing, the headline is what draws the attention of the audience. Therefore, your headline should be clear, concise and... read more.

• March 13, 2013
• 2 Comments

By Kelsey Kistle, Posted in Press Releases

Writing a press release can be a difficult task. However, with the right information, template, and content, your press release can be a hit! You just need to follow the essentials. There are only three parts of a press release to worry about. These include the headline, subheadline and body content. First, you must learn to properly write out a headline. The headline should follow these guidelines: • Centered at the top of the page (separate from the rest of the press release)• In all caps and... read more.

• October 05, 2012
• 0 Comments

By Jason Tezgerevski, Posted in Press Releases

When used the right way, press releases can be an extremely powerful marketing tool. Press releases are more than just a newsworthy story or announcement made in order to supply the media, and it's readers with important information, they can be extremely beneficial to your company! Image Credit: Tecca.com Below are the Top 5 benefits of writing press releases.  1. They are informative. Press releases allow readers to know more about your company or product. If the end us... read more.

• September 04, 2012
• 0 Comments

By Natalie Contreras, Posted in Press Releases

"The surest way to arouse and hold the attention of the reader is by being specific, definite, and concrete." -William Strunk Jr. & E.B.White Writing a press release can be a hard task especially if writing isn't your forte. The key to actually getting people to read your press release is to write them in English. Plain old English. Industry lingo can get lost in translation and put your press release in the fast lane to the trashcan. An affective press release has a strong idea with a well de... read more.

• June 20, 2012
• 2 Comments

By Sharon Meyer, Posted in Press Releases

Press Releases are important because they can do a number of things for your business. For instance, press releases can aid in increased recognition of the company, free visibility, promotion of the business, and your business can be viewed as a resource for other businesses. The catch is that the press releases must be written properly otherwise your business will not encounter anything that I listed above. Press releases are tricky because they are very formal. It is an announcement to the world about a c... read more.

• February 14, 2011
• 1 Comments

By Elysa Vreeland, Posted in Press Releases

Have you ever written a press release and felt that your efforts have gone unnoticed? They very well could have, especially if you're not taking the time to incorporate essential SEO and newsworthy tips for creating a press release that will stand out among the thousands of others. In fact, just today I was reading Jeremy Porter's Journalistics blog and he mentioned that between PRNewswire and Businesswire (two online press release websites) there are about 2,000 press releases that go out on a daily basis... read more.

• December 02, 2010
• 5 Comments

By Jennifer Gonzalez, Posted in Press Releases

While there are various ways to create a Press Release including templates, effective press releases serve the purpose of sharing the most content. For the most part, a press release provides the reader with additional information about the company that they would otherwise not know. In addition, press releases offer many benefits such as driving traffic and increasing your website rank in the SERPs.Here are some common press release components along with a short description of each and how they will make... read more.

• May 07, 2010
• 0 Comments

By Jennifer Gonzalez, Posted in Press Releases

We always discuss the importance of Search Engine Optimization; today however, we will be discussing how press releases are one of the most favorable ways to attract media attention to your website and provide you with exposure for products and current events marketed by your website.In the past few years, more and more companies have adopted online marketing like websites, blogs, social media marketing and press releases. Press releases are the most effective public relations method used on the internet o... read more.

• January 29, 2010
• 1 Comments

By Jennifer Gonzalez, Posted in Press Releases

Professional Press Release websites offer your company the opportunity to generate new business and promote your company brand name on the Internet. The following five press release websites offer your business many benefits when submissions are on a regular basis. Press Release websites can help increase site traffic by generating content on other websites and driving readers back to your website. Other benefits include the increase in backlinks and a broader reach of your brand awareness. My top 5 pre... read more.

• January 20, 2010
• 4 Comments

By Lauren Litwinka, Posted in Press Releases

Extra, extra! Read all about it!We just finished revamping yet another section of the Hudson Horizons website- this time, our Online Press Release section got the royal treatment.Here's a run-through of the important areas of online press releases you can now learn more about right on the Hudson Horizons site.What is an online press release?How to pick a press release topicHow to prepare for your press releaseThe Components of a Press ReleaseBenefits of submitting online press releases for your businessHow... read more.

• November 16, 2009
• 0 Comments