Posts in Search Engine Optimization

By Derek Whitney, Posted in Search Engine Optimization

Many companies can make the mistake of forgetting about on-site content once they see positive results from their SEO and social media efforts. Conversion is king, and you should aim to convert web visitors into clients. If you have been experiencing an unusually high bounce rate on your site, it is time to implement a new strategy. Analyze your website as a whole and assess what can be done to enhance user-experience. User Experience is the process of making a website easier to use and navigate through.... read more.

• March 08, 2013
• 1 Comments

By Jason Tezgerevski, Posted in Search Engine Optimization

YouTube has recently announced that businesses that create videos to market their products will be given the ability to use trailers in order to draw a larger audience. The use of trailers is a great way to gain a broader level of visibility within the marketplace. This could easily be considered another example of how SEO strategies should extend beyond keywords. Make Yourself Known Millions of people utilize YouTube each day to listen to music, watch sports highlights or product reviews. Most people t... read more.

• March 01, 2013
• 2 Comments

By Jason Tezgerevski, Posted in Search Engine Optimization

Are you looking for an increase in traffic to your blog or website? If you answered yes, then Google Keyword Tool should be your new best friend! Google Keyword Tool allows you to check search engine traffic as well as the traffic of competitors for any particular keywors that you choose to search. If you happen to choose the right keywords, you should see a spike in the traffic to your blog or website. Why use the Keyword Tool The Keyword Tool has the ability to help you find specific keywords or... read more.

• September 05, 2012
• 6 Comments

By Lauren Bozzi, Posted in Search Engine Optimization

Search Engine Optimization does exactly what its name suggests. It increases online traffic to particular websites through keywords, tags, social media, links and design. Think about it: when using search engines like Google, Yahoo or Bing, we want to find what we're searching for immediately.With an increase in the need for instant gratification and a decrease in attention span, Search Engine Optimization has never been so crucial for e-businesses. The instantaneousness of the internet has given us informa... read more.

• June 05, 2012
• 5 Comments

By Adam Smith, Posted in Search Engine Optimization

For years now, innovative search engine optimization (SEO) specialists have been working to get clients to the top of Google's (mostly) and other search engines' rankings. However, due to the mobile boom there is a new sheriff coming to town that is estimated to overhaul SEO in importance and popularity and that would be app store optimization (ASO). The incredible growth of apps has come from the innovations and abundance of mobile devices. In no way are websites a thing of the past, but so many sites and... read more.

• May 30, 2012
• 0 Comments

By Adam Smith, Posted in Search Engine Optimization

Web traffic is an essential component of having an effective Internet presence. There are currently two efficient options that will drive traffic to a website if they are carried out correctly. Search Engine Optimization (SEO) and Pay-per-click (PPC) are the leading tools for helping a website gain traffic through search engines. SEO is a free mechanism to organically move a website up the search engine's rankings by using SEO best practices for the given search engine's algorithm. PPC is when a website spo... read more.

• May 23, 2012
• 3 Comments

By Adam Smith, Posted in Search Engine Optimization

How would you like to be $132,994.97 richer? Search Engine Optimization (SEO) did just that for Jeremy Shoemaker. SEO, in a nutshell, gets a website more visible amongst different search engines from Google to Yahoo to Bing, thus bringing more traffic to the particular site. Site traffic is what helped Jeremy Shoemaker land a healthy check from Google. Here are 5 SEO Tips to Increase Site Traffic: Great Content is Essential A site like Google prefers pages that are very clean and user-friendly. The more... read more.

• January 30, 2012
• 9 Comments

By Mary Manzo, Posted in Search Engine Optimization

Is it time we upped the ante with SEO? The dawn of Google Panda in 2011 has sparked a shift in how we optimize websites. Though Google has made a few updates to Panda, it looks like Google is satisfied with how Panda has affected search and it is here to stay. Originally called "Farmer" because the new algorithm was created to target content farms and push them down in search, the name "Panda" originates from the engineer who was a key developer of the algorithm. Matt Cutts and Amit Singhal both explaine... read more.

• January 10, 2012
• 3 Comments

By Rania Eldekki, Posted in Search Engine Optimization

In this YouTube video, Matt Cutts dispels the misconception that all SEO is spam, gives his expert recommendations on white and black hat SEO and explains how you can get your website to the top of Google rankings.   Search engine optimization and spam: Does Google Consider SEO to be Spam? According to the head of Google's Webspam team, Matt Cutts, "the answer is no"!  Search engine optimization is the process of "trying to make sure that your pages are well represented within search engines"... read more.

• October 31, 2011
• 0 Comments

By Zack Levine, Posted in Search Engine Optimization

In the ever-evolving world of the internet, many different search engine optimization strategies and techniques are used. Each one falls into one of two categories: "white hat" or "black hat." What do these classifications mean? Which one should you use? We've got the answers. White Hat SEO White hat search engine optimization, also known as organic search engine optimization, is simply SEO by search engine rules. White hat techniques are built for long-term SEO success, and have proven to be very effe... read more.

• August 22, 2011
• 17 Comments