Posts in SEO for Dummies

By Lauren Bozzi, Posted in SEO for Dummies

Search Engine Optimization, otherwise called SEO, was first utilized in the mid 1990’s, and has managed to confuse and boggle Internet users and Web professionals ever since. It was the “Wild West” age of the Internet and with new sites and information springing up daily, search engines needed to improve functionality. Internet users needed a way to find the specific information they were looking for, thus came the establishment of search engine optimization.The Internet is inundated with... read more.

• April 16, 2013
• 5 Comments

By Jason Tezgerevski, Posted in SEO for Dummies

With each new Google update that comes along, it is important to rethink your SEO efforts targeted for ecommerce websites. The overall focus of your marketing strategy should respect Google’s most recent algorithm update and possibly focus away from direct SEO. Below are seven ways to ensure your company remains current and offers a pleasing user experience.1. Diversify LinksAccording to SEOMoz one of the most important things to do this year is to diversify your anchor text. You don't want to focus o... read more.

• April 08, 2013
• 0 Comments

By Derek Whitney, Posted in SEO for Dummies

If you’re new to the SEO, chances are you have probably never heard about the different types of SEO hats. I remember hearing about this for the first time and immediately feeling confused about hats being associated with search engine optimization. My initial thoughts were that all SEO strategies were the same and everyone was required to abide by the same Google rules. Shortly after, I discovered white, grey and black SEO’s and how they could be utilized to enhance search engine rankings.White... read more.

• March 29, 2013
• 0 Comments

By Derek Whitney, Posted in SEO for Dummies

One of the toughest concepts to grasp in the Search Engine Optimization (SEO) world are the constant changes. Google updates its search engine hundreds of times throughout the year. Things that might have worked yesterday, may not work today for those in the SEO industry. Stay active by reading blogs from the highest respected websites and pay attention to what the latest Google updates entail. Here are the top five SEO strategies that you should avoid! 5. Not Thinking About the User Experience Placing... read more.

• February 01, 2013
• 1 Comments

By Derek Whitney, Posted in SEO for Dummies

So do you think you have a good landing page for your PPC or SEO campaign? It contains a great deal of relevant information and looks nice, but doesn’t seem to be converting. That’s when Conversion Rate Optimization comes into play. Conversion Rate Optimization (CRO) is the process of optimizing landing pages, search ads, or a website to convert the highest amount of visitors to your site. These strategies below can help increase the amount of visitors to your site by using CRO. Landing Pages... read more.

• January 25, 2013
• 0 Comments

By Derek Whitney, Posted in SEO for Dummies

When looking back to 2012, there have been a lot of changes for SEO. Google has a tendency to keep SEO experts on the edge of their seat by releasing updates such as: The Penguin Algorithm Update, Exact Match Domain along with other massive panda updates. With the introductions of new updates on a regular basis, the search engine giant has allowed us to not get overly comfortable performing the same old SEO strategies. Listed below are a few strategies to practice if you or your business is looking to rank... read more.

• January 18, 2013
• 3 Comments

By Adam Smith, Posted in SEO for Dummies

In cyberspace, there is no such thing as "Build your website and they will come." The website needs to not only be made correctly but also have the right content to attract visitors. Search Engine Optimization (SEO) is a critical aspect to increasing traffic to your site. Below are 3 major no-no's that must be avoided to ensure a successful website. Wrong Keywords Searchers will come across your site most often through search engines and within these search engines keywords are used to find what they are... read more.

• June 01, 2012
• 1 Comments

By Adam Smith, Posted in SEO for Dummies

Google Penguin, out since April, has been making people scramble ever since its launch to reestablish themselves in the search engine's rankings. There have been extensive changes that caught people who have made their living on search engine rankings by surprise. If you haven't been affected yet, Google has mentioned there will be more updates to come, there are a few things you can do to prevent a significant decline in Google's search results. Analysis In order to be successful with quality link buildi... read more.

• May 21, 2012
• 1 Comments

By Elysa Vreeland, Posted in SEO for Dummies

Google Penguin The after effects of Google's latest algorithm update, Penguin, continues to ripple through the SERPs. Like past Google updates, SEO strategists will have to revise their methods and generate a new a plan of action for the websites and blogs that took a hit during the April algo change. Personally, I find myself still trying to wrap my head around  the changes that have occurred over the years leading up to the recent Penguin update. It's nearly impossible to keep track of all of the... read more.

• May 17, 2012
• 3 Comments

By Elysa Vreeland, Posted in SEO for Dummies

Whether you manage your own website or you have hired a web development agency to take control in helping your business grow online, it's important to understand a few key factors that could be hurting your search engine rankings. SEO-Unfriendly CMS CMS stands for content management system, the main platform a website is developed on. A CMS should be built with all current Web technologies, which of course includes the tools that will help optimize your website. What should an SEO friendly CMS include? ... read more.

• May 02, 2012
• 3 Comments