Caitlyn Kneafsey

February 17, 2015

Since launching in 2010, Instagram has grown into one of the leading social media platforms. With over 300 million active users, as well as 70 million photos and videos shared daily, the app has an immense amount of potential for brands. Instagram for Bu...

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Samantha Pena

February 13, 2015

What if I told you that tweets will now start appearing directly on Google’s search results page? Well hang on to your hats, ladies and gents, because just this week, Google announced that they’re partnering with Twitter to do just that. Now...

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Samantha Pena

January 29, 2015

By now, it seems that everyone and their mother have at least one social media account. Now, before you go around saying that social media is so yesterday, hear me out. From the business perspective, the fact that almost everyone has a social media accoun...

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Caitlyn Kneafsey

December 30, 2014

It’s safe to say the pound symbol (#) has made its comeback. Instead of just being a button on a telephone, the pound sign is now commonly referred to as the hashtag. Whether you see it on social media or hear it on television, hashtags are common i...

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Chelsea Kelsey

August 08, 2014

Last summer, Twitter came out with a feature called Twitter Cards. The feature is used by brands like Priceline, Angry Birds, and Foursquare, and is proving to have remarkable potential for marketers and developers. But, what exactly is a Twitter Card? T...

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Samantha Pena

August 06, 2014

Have you noticed how brick-and-mortar businesses are beginning to incorporate online strategies into their offline marketing to encourage more social media or website traffic? For example, just this weekend alone, I saw a pizza parlor with a sticker on it...

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Samantha Pena

July 16, 2014

Like this, tweet that, share this post. Regardless of whether we are surfing the Internet or going about our real life, we see and use this new lingo everywhere, thus indicating how much social media impacts our day-to-day lives. However, the influx of so...

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Jason Tezgerevski

July 01, 2014

When people consume content online, they want something that they can easily scan to get the information that they need as soon as possible. If you are giving your customers a wall of text or pictures that don't provide a concise visual message, you may f...

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Jason Tezgerevski

June 16, 2014

Advertising and marketing remain key to improving profits by increasing your number of clients. Successful digital marketing strategies involve understanding consumer demographics, meeting client needs and reaching them by advertising in locations frequen...

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Chelsea Kelsey

May 30, 2014

Pinterest is one of the most addictive and fun social media websites available today. You can create photo collages, otherwise known as “boards,” of things that you wish to one day have. There are tabs for every occasion imaginable, making the...

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