Posts in Social Media Marketing

By Matt Guzio, Posted in Social Media Marketing

In an era where things seem to be changing with every tick of the clock, businesses both large and small have a multitude of mediums where a company can advertise and market their brand to potential consumers. Some of these mediums that can be used are traditional ones such as flyers, billboards, television commercials, and radio; but these strategies can be rather expensive for many companies to produce. There is an array of different ways a business can market its name publically using inexpensive techni... read more.

• February 12, 2013
• 2 Comments

By Lauren Bozzi, Posted in Social Media Marketing

In 2012 we saw the growth of social media marketing, and 2013 shows no sign of slowing down. As we progress with new technological advances and innovations, we must tailor our marketing strategies as well. Make this year your most successful by making sure your marketing tactics are up-to-date. Here are three ways to improve your social media marketing strategy in 2013: Decide on clear goals: The most important part of any project is establishing goals, especially when looking to effectively market a pr... read more.

• January 08, 2013
• 1 Comments

By Jason Tezgerevski, Posted in Social Media Marketing

Retweet this blog if you have a Twitter account! “Like & Share” this page on your Facebook. Chances are that you are currently using one or more social network and have become accustomed to the dos and don’ts of each one, such as: don’t use hashtags on Facebook, don’t slam people in your blog, etc. But many social media users have been skeptical about using proper LinkedIn etiquette. LinkedIn is a perplexing mix of social and professional which is a complicated mix that c... read more.

• September 28, 2012
• 2 Comments

By Kelsey Kistle, Posted in Social Media Marketing

  Before getting into the fun facts about how LinkedIn is a great tool to help grow your business, you must first establish an understanding as to what Linkedin is. And for all of you visual learners, here is a video to help you understand more about LinkedIn.  LinkedIn is a professional networking site which was founded by Reid Hoffman in 2002. The site currently has over 175 million members in approximately 200 countries and territories. This fact here, folks, leads to the first reason to get... read more.

• September 20, 2012
• 0 Comments

By Kelsey Kistle, Posted in Social Media Marketing

The bottom line is that social media, whether pro or con for some, is up and coming. You have to keep up with the times and expand upon your social media knowledge. By doing so, you can help yourself, as an individual, do more things than you think! Having knowledge in the field of social media can help hopeful employees find businesses and also help businesses find employees. This sounds too good to be true, but in fact, social networking can help you land that dream job of yours. Now it definitely sounds... read more.

• September 17, 2012
• 0 Comments

By Lauren Bozzi, Posted in Social Media Marketing

Whether you've hopped on the social media bandwagon or not, it's virtually impossible to avoid the reality that social networking platforms have completely taken over the internet. For example, consider the current Olympic Games. For the first time in history, Olympic athletes can connect with fans like never before. Facebook pages and hashtags sit quietly on the bottom of our television screens, but they do not go unnoticed. In fact, the Olympics have been a trending topic on Twitter since the games starte... read more.

• August 02, 2012
• 0 Comments

By Lauren Bozzi, Posted in Social Media Marketing

It's no secret that social media has taken the world by storm over the past couple of years. So much so, in fact, that those who don't participate in social networking could be considered "old fashioned." In this new age of Wall Posts and Tweets, information can now be attained instantaneously. Facts, opinions and ideas can be voiced in a matter of seconds, and I'm not just talking about those who Instagram a picture of their dinner. The Aurora, Colorado shooting is a perfect example of this. People from a... read more.

• July 25, 2012
• 2 Comments

By Elysa Vreeland, Posted in Social Media Marketing

A little perspective... When I started here at Hudson Horizons two summers ago I was still an egg on Twitter; Facebook had ONLY 500 million members and two of my favorite social media tools, Pinterest and Instagram were unheard of. My oh my how fast social media has grown, changed and continues to impact the way our world communicates. In summer of 2010 I had no idea what I was getting into and almost two years later, I feel so fortunate as an indecisive English graduate that this industry found me and th... read more.

• June 28, 2012
• 1 Comments

By Adam Smith, Posted in Social Media Marketing

Pinterest has swiftly become the 3rd largest social network with over 17 million users, behind Facebook and Twitter, respectively. Some platforms can be better utilized by some businesses than others. Pinterest is especially suited for businesses that have a creative side or retail businesses that can express their products vividly. Persistence is key, just as with other social media, to both creating and curating content. If a business is creative enough, there is success to be had on this fairly new, yet... read more.

• June 25, 2012
• 2 Comments

By Lauren Bozzi, Posted in Social Media Marketing

In a world where social media is so crucial to promoting businesses, it's no surprise that the mobile app, Foursquare, has made such a splash. If you're a business owner who isn't familiar with Foursquare, it's not too late to get the ball rolling. Foursquare is a mobile app which enables customers, or players, to check in at various local businesses to earn points, badges and the title of mayor. Because it is a geo-location app, users interact in real time so both friends and business owners can see the... read more.

• June 21, 2012
• 3 Comments