Posts in Social Media Optimization

By Matt Guzio, Posted in Social Media Optimization

Popular professional networking site, LinkedIn.com has generated more than 200 million registered users as of January 2013. When users first sign up to LinkedIn they will notice that it is very different from other social media sites, the main difference is that it was created to be used for professional networking among colleagues and others that you know. With over 200 million professionals signed up on LinkedIn, it is a great place to job hunt, network, and look for business connections. Since this site... read more.

• March 13, 2013
• 0 Comments

By Adam Smith, Posted in Social Media Optimization

Social media is an ever changing industry with loads of platforms to interact on. In order to be successful it is highly likely that using traditional marketing methods will not be as effective as innovative ideas geared especially towards social media. Many times, as a first time internet marketer, one must go beyond their comfort zone to become effective in the social networking space. There are three important attributes to a social media campaign that can be done to make it more effective. Show a Sense... read more.

• May 08, 2012
• 1 Comments

By Adam Smith, Posted in Social Media Optimization

Pronounced lift without the l, ifttt, creates a social media playhouse with custom tasks to help users make the Internet work for them. The countless online services are able to be used without any interaction from the user thanks to ifttt. The acronym ifttt stands for "if this then that." The structure of the site is based on triggers then calls to action. Essentially, when broken down, the formulas go like so: If this happens, then that happens. This start-up all began at the end of 2010, and ifttt conti... read more.

• March 27, 2012
• 3 Comments

By Adam Smith, Posted in Social Media Optimization

The American Red Cross officially implemented the Digital Operations Center Wednesday in Washington, D.C. This platform is the first of its kind using social media monitoring for humanitarian relief. The American Red Cross has partnered with Dell to power their elaborate social media strategy. This initiative is modeled after Dell's Social Media Listening Command Center which focuses on Customer Service. Although only officially announced on Wednesday, the Digital Operations Center was put to the... read more.

• March 08, 2012
• 0 Comments

By Adam Smith, Posted in Social Media Optimization

Social media has become a highly influential tool in politics during the last few years. Since President Obama utilized social media for a successful campaign in 2008, platforms like Facebook and Twitter will be a substantial part to both the GOP election and the Presidential Election this year. With data being more prevalent than ever in the history of the world, can social media take the thoughts and actions of its participants and figure out who will win the elections before votes are cast? In past el... read more.

• March 06, 2012
• 1 Comments

By Adam Smith, Posted in Social Media Optimization

Social Media, as we all know, has become a large part of our daily lives. It has also become a necessity for businesses to succeed. Without a presence in various social networks, businesses are missing a large potential market. Social media tools are numerous that track your online presence in order to better reach a target market, but here are four of the best. TweetReach Twitter is a great real-time update platform, but it can only go as far as tracking who has mentioned you or your tweets. TweetReach a... read more.

• February 22, 2012
• 0 Comments

By Adam Smith, Posted in Social Media Optimization

With President's Day on the horizon, it is only appropriate than we think about not only Presidents, but the American Soldiers. Without their help, we wouldn't even be here today honoring our presidents. The United States Army touted "Be all you Can Be" for over twenty years. Social media is now embodying this mantra more than ever over 10 years after the slogan has been retired. The Army has had a strong presence in social media for a few years now, but the emergence of their Pinterest account has been... read more.

• February 17, 2012
• 0 Comments

By Elysa Vreeland, Posted in Social Media Optimization

Just as SEO (search engine optimization) is not a one-time deal, SMO (social media optimization) is very much the same. It takes a lot of work and a significant amount of effort from the business end in order to keep existing fans and followers engaged and new ones interested enough to "like" or follow. Once your fan and followers have gained momentum, it's time to really focus on your page's content. Look back at prior posts and keep track of the ones that are most successful i.e the most engaging. Enga... read more.

• March 08, 2011
• 1 Comments

By Samantha Feller, Posted in Social Media Optimization

With the transformation to the digital world many people may be faced with difficulties when trying to adjust. The traditional way of getting things done is slowly withering away and now businesses are faced with learning newer and more effective ways of marketing themselves.While doing some research I came across an article that has five essential steps to success in social media and SEO. It goes into the benefits of each on an individual level as well as the advantages of combining the two. Here is my bre... read more.

• May 25, 2010
• 2 Comments

By Kristi Skowronski, Posted in Social Media Optimization

Most small local businesses realize that having a website in today's online world is essential. However, many small and local businesses with websites don't realize the importance of having a search engine optimization, SEO, strategy in order for customers to find them online.Since pretty much everyone on the Internet finds what they are looking for through search engines (especially Google), every website -large or small- needs to follow basic SEO techniques in order to be indexed on these search engines.F... read more.

• January 25, 2010
• 1 Comments