Posts in The Future of e-Business

By Matt Guzio, Posted in The Future of e-Business

Having an app for your business is no longer something that just big businesses do; it is now common practice for many companies to create their own custom mobile app available to download on smart phones. In 2012 alone, mobile app downloads doubled from the previous year to roughly 46 billion; it is predicted that this number will once again double in 2013. It is also estimated in 2014 mobile apps will generate $35 billion in revenue. For example, EBay has stated that in 2012 they made around $10 billion i... read more.

• March 06, 2013
• 1 Comments

By Rania Eldekki, Posted in The Future of e-Business

A new study finds that businesses active on social sites Facebook and Twitter are more likely to influence consumer buying decisions! We all know how popular Facebook has become, but a new study shows that people are using fb for a lot more than just chatting with friends and playing games. More online consumers are now using Facebook on a regular basis to discover product information from their favorite brands. The study found that Facebook is more popular for consumers looking for retail information... read more.

• July 14, 2011
• 1 Comments

By Mary Manzo, Posted in The Future of e-Business

I was recently reading an issue of Nylon magazine, which if you have ever skimmed is packed with ads. The more pages I turned the more I started to notice the use of QR codes, or bar codes, in print ads. QR codes are now joining the marketing mix! It isn't just luxury or fashion brands that are joining this new direct marketing strategy. Anyone can now find a free barcode generator on the web and attach the desired information they aim to share. My first encounter with QR technology was through my Blackber... read more.

• May 04, 2011
• 1 Comments

By Elysa Vreeland, Posted in The Future of e-Business

The amount of daily activity occurring on the Internet is mind-blowing. There are over 55 million tweets per day and online shopping this past Black Friday exceeded $2 billion in ONE DAY! Although reading these statistics is shocking in print, seeing these online behaviors as they're happening through interactive graphics is even more extraordinary. Through the use of heat maps, companies can translate their data into creative and interactive graphs online. To understand behaviors on and offline, heat maps... read more.

• April 28, 2011
• 0 Comments

By Rania Eldekki, Posted in The Future of e-Business

1) The world has gone mobile!  There are over 90 million mobile users surfing the web daily, with the number expected to reach at least a billion by 2013. Don't allow your company to lose revenue simply because your website isn't optimized correctly. When mobile users search the web, Google's mobile search results come ahead of the regular desktop & laptop SERPs. Ensure that people are seeing your site, wherever they happen to be searching by incorporating a mobile strategy in your marketing plan.... read more.

• February 03, 2011
• 2 Comments

By Rania Eldekki, Posted in The Future of e-Business

As you have probably already heard, Facebook just launched its location mapping service that is designed to allow Facebook users with smartphones the ability to let others know their exact location. Besides mapping out your own location, this new Facebook Places feature will also allow you to tag the friends that you are currently with in each post. This feature seems as if it will heavily impact current location mapping services, such as Foursquare, Yelp and Gowalla. Facebook has already taken over the wo... read more.

• August 19, 2010
• 6 Comments

By Rania Eldekki, Posted in The Future of e-Business

 1) Google indexes mobile content separately.  (Bet you didn't know that!) I contemplated ending the list right here because this reason alone should convince website owners all over the world to create a mobile version of their website, but don't worry- I'll keep going. The fact that Google indexes mobile website content separately should set off a light bulb in your head, especially mixed with the fact that an explosive number of people use their cell phones to do everything these days. And b... read more.

• July 08, 2010
• 8 Comments

By Sarah Kearns, Posted in The Future of e-Business

Digg.com, a social bookmarking site that serves as an excellent platform for creating viral news has confirmed the upcoming introduction of Digg V4, an improved edition of the social tagging site. This update comes after many users expressed negative sentiment about the way the site's story promotion works, and suspicion that the site's story rankings may be manipulated from the inside, rather than being truly reliant on the votes , or "diggs" of users.Digg creator, Kevin Rose, and his team have responded t... read more.

• June 23, 2010
• 0 Comments

By Rania Eldekki, Posted in The Future of e-Business

 For those who don't know much about social media marketing, social networking sites such as Facebook and Twitter seem to be a complete waste of time when in fact, it is quite the opposite.Facebook is not a waste of time for businesses. Granted, six billion minutes are wasted spent on Facebook every single day, but that does not mean Facebook is a complete waste of time, especially for businesses. In reality, the statistics should be the cause of more companies beginning to use Facebook instead of bann... read more.

• June 22, 2010
• 0 Comments

By Lauren Litwinka, Posted in The Future of e-Business

Let's just get my burning opinion out of the way: NO, you should not deny your employees access to social media sites.Okay. Let's move on.Earlier this month, Mark Hefflinger reported with Digital Media Wire on the findings of a recent poll conducted by Deloitte, Beeline Labs and the Society for New Communications Research. The study explored the impact of the recession on investments in social media; here's a break down of the results:The poll indicated that "despite the recession, 94% of companies are cont... read more.

• October 20, 2009
• 3 Comments