The competition on the internet increases daily. How can you increase traffic to your website? Forget about pay per click, forget about hiring an SEO, instead develop and publish a hook about your company that the public will love.
How can a marketing hook drive traffic to your website?
A marketing hook is an idea; an out of the box concept; something that is not in the realm of the norm. A marketing hook can be your companies pot of gold. A good marketing hook can not only increase traffic to your website, but gain national media attention.
After watching the nightly news on TV, I continually see stories that involve either tragedy or triumph. However the best marketing hook is the story that starts in tragedy and ends in triumph.
Do you offer a product that has evolved because of tragedy? Were you once bankrupt, jobless and decided the only way out of the situation was to start your own business? I know this sounds like a television ad, but the point is that these types of stories sell. If you have had these types of personal experiences, use them to your advantage and develop your marketing hook.
I have the marketing hook, but how can I use it to increase traffic to my website?
Online and offline distribution is essential in letting the world know of your story. Use these three tips to help you in your distribution plans.
- Publish a press release online
- Submit the press release to newspapers in your local area
- Develop a media kit that you can send to magazines and national newspapers across the country.
Hudson Horizons has provided companies the ability to develop their marketing hook as well as distribute it across the globe. If you are interested in finding more information about increasing traffic to your website through a marketing hook please contact us.