For the first time ever football fans attending the Super Bowl this year will have the convenience of a social media command center. Indianapolis is offering Super Bowl attendees a whole new method of connecting and finding assistance.
The sports industry has increasingly adapted and incorporated social media into how they broadcast games and engage with fans. Sports teams, especially those in the National Football League, have taken on social media as an integral marketing tool.
The Super Bowl's host committee understands the colossal benefits of the two way conversation that social media offers. Major social media networks like Facebook and Twitter will be monitored by a group of 20 experts from the command center.
This group of strategists, analysts and digital specialists will be tweeting and responding to questions to help the Super Bowl XLVI run more smoothly. As the most watched American television program and with an attendance of 150,000 football fans, this innovative step can mark new ground for Super Bowls to come.
And after a fantastic day of football, the AFC and NFC divisional victors are on their way to Super Bowl XLVI. The New York Giants and the New England Patriots will meet once again to play for the NFL championship.
According to Facebook sentiments and trending topics, the country is rooting for the New England Patriots. But New York is also the third most social city in the country. Which team will be the social champions this year?
