Update: This article describes my assumption as to why there seems to be a lack of structure on pins and boards. Do you have a better explanation? Please share if so-
Internet users across the globe have flocked to visual social networking site, Pinterest. And savvy internet marketers have attempted strategy after strategy in an effort to understand how to effectively utilize this Pinterest traffic for brands.
After Pinterest reportedly changed their algorithm to deter spammers, marketers were left wondering: How exactly does Pinterest's sorting algorithm work?
After many were left befuddled by Pinterest's mysterious algorithm, one concerned social marketer, Colby Almond, declared that it's time to start asking questions!
Well, during a recent social media meeting at Hudson Horizons, we stumbled across the answer we've all been searching for: Pinterest does not have an algorithm!
Well, not a very developed one at least.
Here's a screenshot from Pinterest's website illustrating their dire need for a software engineer- who can design algorithms!
The job posting for software engineer, listed at the very top of Pinterest's career section, explains that they're looking for a software engineer to work on projects such as:
"Search
Design algorithms to return socially and thematically relevant content."
Well, that explains the confusion behind Pinterest's undeveloped algorithm, now doesn't it.