Articles Tagged - advertising

By Kelsey Kistle, Posted in In the News

Advertising can be done in a number of ways. There are billboards, magazine ads, commercials, fan pages and much, much more. Closely related to advertising is public relations. PR campaigns are done to uphold a favorable public image of a company through the eyes of the public. Pizza Hut has done all of these forms of advertisements and upholds this favorable public image, but this week Pizza Hut took their campaign a step further. Pizza Hut has made a proposition which they call "The Pizza Party". If so... read more.

• October 11, 2012
• 0 Comments

By Jason Tezgerevski, Posted in Facebook

Facebook ads are an great way for your company or website to reach its target market. Before you go ahead and create a Facebook ad for your company, the first thing that you should do is establish a goal for the particular ad. The goal of your Facebook ad can be to gain more likes or acquire new shares from posts on your Facebook Fan Page. Once your goal is established, it will allow you to create the ad so that it is specifically geared to meet your overall goal. It is very simple to create ads that... read more.

• September 19, 2012
• 2 Comments

By Lauren Bozzi, Posted in Social Media Marketing

Whether you've hopped on the social media bandwagon or not, it's virtually impossible to avoid the reality that social networking platforms have completely taken over the internet. For example, consider the current Olympic Games. For the first time in history, Olympic athletes can connect with fans like never before. Facebook pages and hashtags sit quietly on the bottom of our television screens, but they do not go unnoticed. In fact, the Olympics have been a trending topic on Twitter since the games starte... read more.

• August 02, 2012
• 0 Comments

By Lauren Bozzi, Posted in Social Media Marketing

It's no secret that social media has taken the world by storm over the past couple of years. So much so, in fact, that those who don't participate in social networking could be considered "old fashioned." In this new age of Wall Posts and Tweets, information can now be attained instantaneously. Facts, opinions and ideas can be voiced in a matter of seconds, and I'm not just talking about those who Instagram a picture of their dinner. The Aurora, Colorado shooting is a perfect example of this. People from a... read more.

• July 25, 2012
• 2 Comments

By Lauren Bozzi, Posted in e-Marketing

It is not uncommon for businesses' to confuse advertising and marketing because they both ultimately have the same goal: to generate sales. The problem is that without a correct understanding of these terms, it can become difficult to utilize them to their full potential. For the best business practices it is crucial to understand the similarities and differences between marketing and advertising. Advertising dates back as far as the 1700s. In other words, it's not a new concept. However, advertising is... read more.

• July 23, 2012
• 5 Comments

By Natalie Contreras, Posted in Google Articles

Flexible Reach Targeting is an addition to Google's Display Network which allows the advertiser to control the settings for your ad at an ad group level. The advertiser will reach a deeper aspect of the advertisement with its targeting methods. According to Google, campaign level settings allow the advertiser to choose between a Broad reach and Specific Reach.     Broad reach means your ad will show up on pages that match your primary targeting method. Specific reach means your ads wil... read more.

• July 11, 2012
• 1 Comments

By Lauren Bozzi, Posted in Blogging

At Hudson Horizons we offer a variety of marketing services to help your business gain exposure and increase sales. Internet marketing covers a pretty broad spectrum in terms of which route you can take, but the importance of social media marketing tends to be a bit underrated by many business owners. Fortunately, this article will break down the main benefits of the social media marketing route.   Free advertising: Unlike most advertising strategies, social media marketing is free. But even if it... read more.

• June 28, 2012
• 1 Comments

By Lauren Bozzi, Posted in Social Media Marketing

In a world where social media is so crucial to promoting businesses, it's no surprise that the mobile app, Foursquare, has made such a splash. If you're a business owner who isn't familiar with Foursquare, it's not too late to get the ball rolling. Foursquare is a mobile app which enables customers, or players, to check in at various local businesses to earn points, badges and the title of mayor. Because it is a geo-location app, users interact in real time so both friends and business owners can see the... read more.

• June 21, 2012
• 3 Comments

By Adam Smith, Posted in e-Marketing Success

As social media has been booming across virtually all industries around the world to get business recognition on a multitude of platforms, there have been efforts to gain recognition within the social media world itself. Social media has become increasing important to obtain brand awareness and connect to fans online in a social atmosphere. Social networks like Facebook, Twitter, LinkedIn, and Google+ have harnessed millions of users throughout the globe allowing them to easily connect with one another on... read more.

• April 24, 2012
• 1 Comments

By Adam Smith, Posted in Power of Social Media

The old saying "mind your p's and q's" gets a modern renovation this summer for the 2012 Summer Olympics Games in London with something more along the lines of "mind your posts and tweets." There is only 98 days until the Opening Ceremony in London on July 27th and by being dubbed the first "social games," it presents extra baggage that must be looked after. The Olympic Summer Games are one of the most popular sporting events in the world with an incredible global reach of people vying for national pride.... read more.

• April 20, 2012
• 1 Comments